1 / 6

Vitalicious Brand Growth in Frozen Muffin Market: A Rising Star in Healthy Breakfast Foods

Vitalicious, a leader in the frozen muffin segment, reported significant growth as of March 19, 2006, achieving total sales of $2,342,288, an impressive 79.42% increase from the previous year. Notably, its dollar sales in New York surged by 96.35%, reflecting a strong consumer demand for healthy, great-tasting breakfasts. The brand ranks #14 in the market, showing robust performance compared to competitors. With all markets experiencing double-digit growth, Vitalicious is solidifying its position as a preferred choice for nutritious, convenient meal options.

lora
Télécharger la présentation

Vitalicious Brand Growth in Frozen Muffin Market: A Rising Star in Healthy Breakfast Foods

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Fred MeyerVitalicious Presentation “It’s not just a great tasting breakfast, it’s a meal that keeps you going all day”

  2. TTL Vitalicious Brand Market Ranking Source IRI week ending March 19,2006

  3. TTL Vitalicious Dollar SalesTTL US $2,342,288 (+79.42 vs YAG) • TTL New York Dollar Sales; • $1,010,846 (+96.35 vs YAG) • TTL New England Dollar Sales; • $68,156.44 (+653.18 vs YAG) • TTL Northeast Dollar Sales; • $1,958,264 (+81.64 vs YAG) • TTL Boston Dollar Sales; • $310,405 (+141.72 vs YAG) • TTL Chicago Dollar Sales; • 8,254.13 (+653.18 vs YAG) All Markets show at least double Digit Dollar growth vs YAG Source IRI week ending March 19,2006

  4. Vitalicious Brand Frozen Muffin Segment Vitalicious Brand vs TTL Frozen Muffin Segment Source IRI week ending March 19,2006

  5. Competitive Frozen Muffin Data(TTL US Market) • #1 Private Label $75,669,100 +3.72 vs YAG • #2 Interstate Brands $37,862,020 -14.25 vs YAG • #3 George Weston $32,723,690 +7.68 vs YAG • #4 Otis Spunkmeyer $18,416,480 -7.68 vs YAG • #5 McKee Foods Corp $6,178,176 -14.02 vs YAG • #6 Dawn Foods $6,085,596 +48391 vs YAG • #7 General Mills $5,107,168 - 14.29 vs YAG • #8 Uncle No Name $4,712,260 - 7.70 vs YAG • #9 Telco Food $4,676,863 - 5.86 vs YAG • #10 Bimbo Bakeries $4,430,855 + 18.89 vs YAG • ------------------------------------------------------------------------------------ • #14 Vitalicious $2,342,288 + 79.42 vs YAG Vitalicious continues to Show dramatic growth in units and dollars Source IRI week ending March 19,2006

  6. Vitalicious % of Change vs YAG (dollars) Source IRI week ending March 19,2006

More Related