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Q1 Financial Update

Q1 Financial Update. April 26, 2004. "This presentation contains forward-looking statements with respect to the financial condition, Q1 preliminary results of operations and business of LG Ad and plans and objectives of the management of LG Ad.

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Q1 Financial Update

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  1. Q1 Financial Update • April 26, 2004

  2. "This presentation contains forward-looking statements with respect to the financial condition, Q1 preliminary results of operations and business of LG Ad and plans and objectives of the management of LG Ad. Statements that are not historical facts, including statements about LG Ad’s beliefs and expectations, are forward-looking statements. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results or performance of LG Ad to be materially different from any future results or performance expressed or implied by such forward-looking statements."

  3. Q1 P&L Highlights * Salary (bonus included), Long-term incentive, Severance, Fringe benefits **Operating profit + Depreciation

  4. Billings • Billings Breakdown

  5. Billings (cont'd) • Client base by industry Cosmetics 10.7% PC/IT 21.5% Finance 8.4% Home Appliances 29.9%

  6. Major Changes in Cost Structure • Major operating costs • 433 Full time employees as of Mar. 31, down from 456 as of Dec. 31 • Long-term incentive scheme • Stock option, ESOP

  7. New Business Wins • Q1 new business wins • Business losses • 35 K’won, 100m (Saemaul Gumgo, Kyungju Bubju) • Net gain • 377 K’won, 100m * Projected Annual Billing, in K’won, 100 m

  8. 2004 Ad Market Projection • Domestic economy recovery be expected, presumably from the second half of 2004 • Athens Olympics ; positive impact on the ad market "Big clients will definitely do something" • Current adex increase in Telcos - Mobile Number Portability • Slow but steady adjustment of TV ad rate upto fair market value • Major indexes

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