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Understanding Market Orientation and Its Impact on Organizational Performance

This analysis delves into the definitions and constructs of Market Orientation (MO) as discussed by Narver and Slater, as well as Kohli and Jaworski. Market Orientation focuses on organizations' efforts to meet consumer needs more effectively than competitors, thereby creating superior value. The significance of empirical evidence from various studies demonstrating MO's contribution to enhanced organizational performance is explored. Additionally, we discuss Enterprise Resource Planning (ERP), its functions, advantages, disadvantages, and examples of ERP software used in both private and public sectors, highlighting its vital role in organizations.

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Understanding Market Orientation and Its Impact on Organizational Performance

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Presentation Transcript

  1. ULASAN PENSYARAH

  2. MARKET ORIENTATION • Most students discussed the definitions and constructs of MO either by Narver and Slater or Kohli & Jaworski. • Generally speaking market orientation explains organisations’ efforts to satisfy the needs and wants of the consumers better than competitors by creating superior value

  3. Cont’ • Most students however, did not discuss the empirical evidence offers by various studies • Next are some studies of MO, and evidences of MO contributes to better performance of the organisation • In many other studies, the antecendents of MO has also been widely studied.

  4. Enterprise Resource planning (ERP) • THE FUNCTIONS AND ADVANTAGES AND DISADVANTAGES ARE WIDELY DISCUSSED BY ALL STUDENTS • HOWEVER, TOPICS SHOULD ALSO INCLUDE THE EXAMPLES OR THE SOFTWARE OF ERP

  5. CURRENTLY, MANY ORGANISATIONS INCLUDING GOVERNMENT DEPARTMENTS ARE USING VARIOUS ERP SOFTWARE. • SPECIFIC FEATURES OF THE SOFTWARE SHOULD BE EXPLAINED. THIS PROVIDE EVIDENCES ON HOW ERP CAN ASSIST ORGANISATION IN MANY WAYS

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