1. Stationary Infrared

2. Today’s Objectives • Understanding IR • What, Where, Why, and Who • Believing in IR • Selling Listen • Knowing our competition • The Power of the Demo • Use the Tools! • The Future is Bright!

3. WHAT is IR? • Audio Transmission via infrared light • Audio path similar to RF

4. How is IR like FM • FM uses RF waves to transmit audio – just like a radio station • The audio rides on a wave -just like a surfer • IR uses IR light waves to transmit audio – it’s just like RF

5. Audio Path • Audio Source -> Transmitter -> Radiator -> Receiver

6. How the System Works - Transmitter • Audio signals are received at the LT-82 transmitter. • The transmitter processes the audio and creates a single RF carrier from 2.3 to 3.8mHz. • This carrier is delivered to the radiator using coaxial cable along with DC power using CAT-5 cable to power the radiator.

7. How the System Works - Radiator • The radiator then modulates 84 Infrared emitting diodes (IRED). • The diodes work like a headlight to fill the room with IR light.

8. Radiation Patterns

9. Radiation Patterns

10. Radiation Patterns

11. Radiation Patterns

12. Radiation Patterns

13. SIR System Block Diagram Audio IR

14. Advanced System Block Diagram

15. WHY use IR? • Security or Confidentiality of Signal • Not Susceptible to RF Interference • One Receiver can be used for multiple rooms within a facility • Stereo or Mono Set Up • A Better Option for Venues with Multiple Rooms • Worldwide compliance

16. WHY use IR?Common Uses: • Assistive Listening • Descriptive Listening • Language Interpretation • Audio Distribution • Single Channel - overflow • Multi-channel - multi-cast • Secure signal and discrete operation • Tour guide

17. Listen IR – Language Interpretation

18. WHERE to use IR?Common Venues: • Live Theater & Performing Arts Centers • Courtrooms • Emergency Operation & Management Centers • Military • Houses of Worship • Museums • Corporations • Training Facilities • Conference Facilities

19. Listen IR – Live Theater

20. Hult Center for Performing Arts

21. Listen IR – House of Worship

22. Listen IR – Courtroom

23. Calgary Courts

24. Listen IR – Classrooms and Training Rooms

25. University of Wyoming

26. Panasonic - MTC

27. Listen IR – Secure Facilities

28. Listen IR – Corporate Boardroom

29. Listen IR – Conference Facilities and Convention Centers

30. Davis County Convention Center

31. Nissan Corporate

32. Listen IR - Menachem Begin Museum

33. WHO sells IR? • Know your target audience • “None of my dealers are asking for infrared” • Dealer need education on uses of IR • Generic “Sennheiser” for IR • Which of your dealers sells into these venues? • How many of your dealers are interested in increasing their business by accessing these new clients with Listen products?

34. Sell Listen • Personalize, Simplify, Customize • Believe you can change perceptions • ALS, FM, limited applications • We are LISTENING! • LA140 Design = Architects • Battery Management, sturdy design & no wires on LR42 = End users • LA140 remote power, low voltage cabling = Dealers • We know they have choices, we want to be the first choice

35. What a Beauty! LA-140 Radiator (Emitter) Front Panel

36. LR-42 – Quality Construction!

37. The Competition

38. The Competition Sennheiser

39. Competitive Comparison Advantages Challenges Listen is new Sennheiser is well established Transmitter is single channel only • Strong in FM • CAT-5 cable • 1-32 channels • Ergonomic design • Battery management • Transmission range (We will not turn down an opportunity!)

40. Listen IR Tools • Web site • Datasheets • Dealer Catalog • Manual • Design Guide • PPTs (Dealer format) • Listen Extranet

41. SIR: The Demo • Why Is this important? • Our investment • Your investment • Demos sell • Consistency in the field • Exposure/Visibility

42. The DEMO • TWO KEY Questions: • What do I want to accomplish during our visit? • What do I want my audience to remember about Listen and Listen IR after I leave?

43. ASK FOR THE BIZ • WE want to be the type of company that you want to do biz with • Personable, Simple, Customizable • Listen will cross the specs for YOU • Connect the dots: Bring up our competition. • Offer demo equipment • Ask for the opportunity to be a part of their Business.

44. Thank You