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Dog Treats Category

This overview provides key insights into the dog treats category, covering 898 SKUs from 50 manufacturers and 83 brands. The private label segment shows stability amidst a competitive landscape. Notably, gross margins in the pet specialty channel are lower compared to grocery and mass channels. This analysis highlights current market dynamics and the potential for growth within the pet industry.

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Dog Treats Category

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  1. Dog Treats Category Tim Nguyen Tony Nguyen

  2. Category Overview/Depth • Number of SKUS: • 898 • Number of Manufacturers: • 50 • Number of Brands: • 83 • Stores Audited:

  3. Ad Hoc Demo

  4. Ad Hoc Base

  5. Private Label • Small segment within dog treats category • Private Label will remain stable • Gross Margins are lower in pet specialty channel vs. grocery/mass channel

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