1 / 35

Reaching Gen X & Millennial Parents

Reaching Gen X & Millennial Parents. Generations. GI Generation 1901 – 1924 (108 – 85 years of age) Silent Generation 1925 – 1945 (84 – 64 years of age) Baby Boomers 1946 – 1964 (66 – 45 years of age) Generation X 1965 – 1976 (44 – 33 years of age) Millennials (Generation Y)

lorettageiger
Télécharger la présentation

Reaching Gen X & Millennial Parents

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Reaching Gen X & Millennial Parents

  2. Generations • GI Generation • 1901 – 1924 (108 – 85 years of age) • Silent Generation • 1925 – 1945 (84 – 64 years of age) • Baby Boomers • 1946 – 1964 (66 – 45 years of age) • Generation X • 1965 – 1976 (44 – 33 years of age) • Millennials (Generation Y) • 1977 – 1994 (32 – 15 years of age) • Nexters • 1995 – present (14 – 0 years of age)

  3. Who are the Gen Xers? • Born between 1965 and 1976 • 49 million Americans • 70% had mothers in the labor force • Most have children under 18 living at home • 70% of Hispanic Latino Gen Xers • 62% of African American Gen Xers • 55% of White/Caucasian Gen Xers • 51% of Asian Gen Xers • 31% have college degrees

  4. Who are the Millennials? • Born between 1977 and 1994 • 75 million Americans • More diverse than previous generations – 39% are non-white or Hispanic/Latino • 39% of Millennial-headed households have children under 18 • 54% of Hispanic/Latino Millennials • 52% of African American Millennials • 63% of Millennial-headed households are dual income

  5. Study Methodology • Online survey of 1,321 parents between the ages of 20 and 39 • Must have at least one son between the ages of 3 and 14 • Survey conducted in November and December 2006 • Hispanic/Latino and non-white parents were over-sampled

  6. Study Objective • The overall objective of this study was to determine the needs and desires of Generation X and Millennial parents related to after-school activities in general and how Scouting can meet these needs.

  7. Participating in After-School Activities and Organizations

  8. 75% of Generation X and Millennial parents say both they and their spouse are involved in their son’s after-school activities • 26% say their son’s grandparent is also involved in after-school activities • 32% of parents who are likely to enroll their son in Scouting say a grandparent will be involved in their son’s activities

  9. Deciding Which After-School Activities and Organizations to Join

  10. Elements Parents Look for in After-School Activities

  11. Registering for After-School Activities and Organizations

  12. 38% say the length of the registration period influences their decision to register for activities • 48% of African Americans, 47% of Hispanics/Latinos, and 44% of Asians say the registration time period is influential in their decision • Most parents who have a preference like enrollment time periods that last from one week to one month

  13. 35% prefer to pay all costs at the time of registration ― fathers and those earning more than $100,000 per year are most likely to select this schedule • 34% prefer to pay all costs over time – mothers and those earning less than $35,000 per year are most likely to select this schedule • 31% have no preference

  14. Volunteering for After-School Activities and Organizations

  15. Attitudes Toward the Boy Scouts of America

  16. Participating in the Boy Scouts of America

  17. Volunteering for the Boy Scouts of America

  18. 49% of parents whose sons are currently enrolled or are likely to enroll in Scouting say they plan to volunteer for the BSA • 67% of Hispanic/Latino parents plan to volunteer • 54% of African American parents plan to volunteer

  19. Parents are motivated to become volunteers because they want to help their son • Millennial parents are more likely than Gen X parents to say they will volunteer to help their son

More Related