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The World Is Open For Business. Yours.

The World Is Open For Business. Yours. An Overview of the U.S. Commercial Service. Why Should You Export?. 95% of the world’s consumers are outside of the U.S. Exporting helps to diversify your client base and take advantage of regional growth

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The World Is Open For Business. Yours.

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  1. The World Is Open For Business. Yours. An Overview of the U.S. Commercial Service

  2. Why Should You Export? 95%of the world’s consumers are outside of the U.S. Exporting helps to diversify your client base and take advantage of regional growth If you are not exporting, it’s highly likely your competitors are selling abroad or will be soon Free trade agreements, the Internet, improved transportation, and Government assistance

  3. Economic Impacts of Exporting • Exports help diversify the U.S. economy • U.S. manufactured exports support 6,000,000 American jobs • Trade generates $9,000 more in purchasing power for the average American family • Companies that export are 8.5%less likely to go out of business • Jobs related to exports pay 15% more

  4. Market Diversification • Extend product life cycles • Counter unstable economic markets • Ability to maintain production year-round • Seasonal differences • Consistent sales

  5. Exporters Are Small Business 97%of U.S. exporters are SMEs with < 500 employees 75% of exporters have < 20 employees 7 in 10 new U.S. jobs are created by small businesses

  6. Exports & Hawaii

  7. Hawaii’s Top Exports Tourism Services Cosmetics / Skin Care Education & Training Environmental Technologies Agriculture & Processed Foods

  8. Hawaii’s Top Exports

  9. Hawaii Export: Coffee Who is buying? Top Global Importers

  10. Hawaii Export: Coffee Where is U.S. coffee going? Top U.S. exports

  11. Hawaii Export: Coffee Where is Hawaii coffee going? Top HI exports

  12. Hawaii’s Best Export Markets Japan China India Australia South Korea Malaysia Hong Kong

  13. Leveraging Free Trade Agreements

  14. Free Trade Agreements • FTAs help open foreign markets • Reduced trade barriers (tariffs, quotas, etc.) • Strengthen legal protections • Promote fair competition • Address trade issues • Bring costs down for U.S. consumers

  15. Free Trade Agreements Topics of FTA Negotiations • Opening Sectors to Competition • Improving IPR Protections • Enhancing Labor Rights • Dispute Settlement • Environmental Standards • Government Procurement • Enhancing Investment Rules • Improving Customs Facilitation

  16. Free Trade Agreements

  17. Free Trade Agreements ISRAEL JORDAN

  18. Free Trade Agreements

  19. Free Trade Agreements U.S - Korea FTA, Pending • Model for new Asia FTAs • 95% of U.S. consumer & industrial products will enter duty-free • 67% of agricultural exports will be immediately duty-free • Remaining tariffs eliminated <10 years • Hawaii: agricultural / food products, tourism

  20. Going GlobalConnecting with International Markets

  21. Are You Export Ready? • Domestic Success? • Production Capacity? • Financial Resources? • Management Commitment? • International Plan with Goals? • Know-how? (shipping & methods of payment)

  22. Common Export Mistakes • Lack of Export Business Plan • Low commitment to exporting • Neglecting export customers for local customers • Reliance on inadequate partnerships • Failure to modify products & methods to accommodate foreign regulations and preferences

  23. Determine Product Potential • Examine Domestic Market Success • Assess Unique or Important Product Features • International Market Research • Where are International Hits Coming from on your Website? Target markets? • Where are Your Competitors Selling?

  24. Develop An Export Strategy Focus Your Efforts! • Be PRO-ACTIVE & REALISTIC about your ability to expand • Define your resource limitations (money, personnel, and time) • Identify a few target markets • Evaluate target markets, customers, distribution channels • Evaluate future profits & opportunities to expand business • Develop an entry strategy for each market

  25. Basic Guide to Exporting • How to identify the best markets • Financing export transactions • Best methods to handle orders and shipments • Case studies of successes • Sources of free or low-cost export counseling • $19.95 online @ www.export.gov

  26. An Overview of the U.S. Commercial ServiceHow the U.S. Government Can Help

  27. U.S. Commercial ServiceCreating Prosperity Through Global Trade • A global network in more than 80 countries of the best trade professionals in the world • Our global presence and international marketing expertise helps U.S. companies compete & win in global markets • Our Goal - promote economic prosperity, enhance job creation, and protect U.S. commercial interests abroad

  28. Our Services Four Ways to Grow Your International Sales Market Research Trade Events International Partners Consulting & Advocacy

  29. Our Services: Market Research Target the Best Markets with Our World Class Research • Market Research Library (FREE) – over 100,000 country and industry-specific market reports, web sites, events, and trade directory listings • Country Commercial Guides(FREE) – annual U.S. Embassy reports on the business, economic, and political environment as it affects U.S. business and foreign investments • Customized Market Research – personalized report prepared specifically for your company with information that answers your specific international business questions • * Find these reports and more at www.export.gov

  30. Our Services: Trade Events Promote Your Product or Service to Pre-Screened Buyers • Trade Missions – face-to-face meetings with pre-screened partners, country briefings, logistical support, and counseling • International Buyer Program – brings thousands of foreign buyers to U.S. trade shows each year • Certified Trade Fairs – the best international trade shows with access to thousands of buyers and pre-screened matching • Single Company Promotion – pre-screened invitations to help you promote your products/services

  31. Our Services: Find a Partner Meet the Best Buyers, Distributors, and Agents • Gold Key Service – one-on-one meetings with pre-screened contacts in your desired market • International Partner Search – a detailed list of potential partners interested in your product/service • International Company Profile – low-cost due diligence and credit check on buyers & distributors • Featured U.S. Exporter (FUSE) – on-line listing featuring your company in the market of your choice • Commercial News USA – official U.S. trade magazine that promotes your product or service to over 400,000 international buyers

  32. Our Services: Consulting Get Personalized Advice at Every Stage of Exporting • Counseling – your local office that can help you with your export strategy and obtaining financing • Resolve Trade Issues – we can help resolve regulatory hurdles and recover payment • Platinum Key Service – customized, long-term support to help you achieve your business goals • Advocacy – U.S. diplomatic assistance to help level the playing field for your business

  33. Leverage Our Additional Resources • www.Export.gov – Your U.S. Trade Portal • Export basics, market research, HS & schedule B numbers • Information on international finance, logistics, and standards • www.Export-U.com – FREE export tutorials • Trade Information Center - 1.800.USA.TRADE • Open Monday through Friday until 6pm EST / 12pm Hawaii time • Get immediate answers to your trade questions • Information on tariffs & duties, customs procedures, legal requirements and standards, government assistance programs • Business Information Centers • China: www.export.gov/china • India: www.export.gov/india • Middle East / North Africa: www.export.gov/middleeast

  34. Cost of Services Note: A small company is defined as employing 500 employees or less. Fees vary for Trade Missions, Single Company Promotions, and the Platinum Key Service.

  35. Our Strategic Partners • Our Partners help you export by: • Conducting joint outreach events • Leveraging training and education • Reaching exporters through communication and marketing • Leading trade missions • Providing global contacts

  36. What Our Clients Have To Say… • “Using the U.S. Commercial Service’s foreign market research, we now export to more than 70 countries and have received a presidential award for our export success.” • Ampro Electronics, Los Angeles, CA • “Trade shows supported by the U.S. Commercial Service are a great way to reach the right foreign buyers.” • Artcrete, Natchitoches, LA • “Thanks to support from trade specialists at the U.S. Embassy, we not only saved jobs, but continue to increase our exports.” • Ford Meter Box, Wabash, IN • “In only six months, local trade specialists helped me get quality distributors covering 13 foreign markets.” • Excel Holdings, Leesburg, VA

  37. Mahalo! John Holman, Director Hawaii Export Assistance Center www.buyusa.gov/hawaii 808.522.8040 or 808.522.8041 www.export.gov 1.800.USA.TRADE

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