C L G Luxury is in simplicity By Laurence Belmont, Cassandra Grifo & AlexandreGadoury
CONTENT OF THE PRESENTATION • Company Summary • Executive Summary • Market Analysis • Web Marketing Strategies & Implementations • Social Media • Blog • E-Commerce • Email Marketing • Mobile Marketing • Offline Channels to drive online traffic • SEO Optimization • Conclusion
Company Summary • CLG is a designer clothing company that was originally founded by Jeanne Carter in 2004, CLG boutique was born then in old Montreal, • Her brother Patrick joined her to mixt fashion and art together, he first entered the world of design with his company NumérArt. • CLG usual clientele are people that have a mid to high income, that can afford to buy more expensive clothing. • CLG clothing as a large variety of clothing • Thee store is located at the 2601 Saint-Laurent street in Montreal.
EXECUTIVE SUMMARY Mission Statement CLG promotes art and fashion while encouraging our customers to seek a refined, yet simple lifestyle meanwhile expressing their individuality. We pledge to every single one of our clients to give the best customer experience on the market. Objectives • Visibility • Increase Targeted Traffic • Increase Sales • Enhance customer Loyalty • Brand exposure Keys to Success • To live our values • To adopt a customer centric and market focused sales and marketing model
TARGET MARKET Man & Woman between 25 to 40 years old Larger disposable income, in the middle and upper class Access to a computer or mobile device on a daily basis, who are exposed to technology Higher levels of education
SMART MARKETING OBJECTIVES Increase sales generated from the internet channel by 15% Increase internet visibility and measure through ROI, Number of visitors, click-throughs, Time of visit, number of purchases Increase investement on advertising by 15% Increase sales by 10 percent in 35 weeks Increase market share by 15% within the next 24 months
Social Media • 1- Unifying concept • 2-Platform Tactics • 2.1- Facebook culture and Twitter Culture • 3-Daily task • 4-Measurements • 4.1- Do they care? • 4.2- Will they go? (trafic) 4.3- Will theybuy?
Blog • Blogs drive purchasing decisions • Blogs build real, authentic relationships • Blogs establish trust and credibility • Blogs are not expansive • Blogs will make customers re-visit your site
Offline Channels Drive Online Traffic with Offline Channels • New shopping bags for the CLG Boutique • Promotional Code for Online Purchases • Access via QR Code
E-Commerce • Main component is E-Commerce functionality • Online Version of the Original Store • Easy & Fast to make a PURCHASE
E-mail Marketing • Email Form on the Home page • Confirmed Opt-In email list. • Effective E-Mail Campaigns • Analytics
Mobile Marketing Mobile Version • Application • Quick access • Easy Shopping
SEO Optimization • Organic Search • Meta Tag • Alt Tags • Page Tags and Keywords • SEO Wizard • Location • Frequency
Conclusion • Launch a Website • Increased Customer Service • Increase Social Media Presence • Use measuring metrics
ANNEXE • CLG Prototype: www.alexgadoury.wix.com/boutiqueclg • Facebook Page: https://www.facebook.com/pages/CLG-boutique/108306432707171 • Twitter Page: www.twitter.com/clgboutique • Prototype Platform used: www.wix.com • E-Mail Marketing Platform: www.viplus.com • Tell Your Friends app: www.buzzdoes.com