1 / 29


C L G . Luxury is in simplicity. By Laurence Belmont, Cassandra Grifo & Alexandre Gadoury. CONTENT OF THE PRESENTATION. Company Summary Executive Summary Market Analysis Web Marketing Strategies & Implementations Social Media Blog E-Commerce Email Marketing Mobile Marketing

Télécharger la présentation


An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.


Presentation Transcript

  1. C L G Luxury is in simplicity By Laurence Belmont, Cassandra Grifo & AlexandreGadoury

  2. CONTENT OF THE PRESENTATION • Company Summary • Executive Summary • Market Analysis • Web Marketing Strategies & Implementations • Social Media • Blog • E-Commerce • Email Marketing • Mobile Marketing • Offline Channels to drive online traffic • SEO Optimization • Conclusion

  3. Company Summary • CLG is a designer clothing company that was originally founded by Jeanne Carter in 2004, CLG boutique was born then in old Montreal, • Her brother Patrick joined her to mixt fashion and art together, he first entered the world of design with his company NumérArt. • CLG usual clientele are people that have a mid to high income, that can afford to buy more expensive clothing. • CLG clothing as a large variety of clothing • Thee store is located at the 2601 Saint-Laurent street in Montreal.

  4. EXECUTIVE SUMMARY Mission Statement CLG promotes art and fashion while encouraging our customers to seek a refined, yet simple lifestyle meanwhile expressing their individuality. We pledge to every single one of our clients to give the best customer experience on the market. Objectives • Visibility • Increase Targeted Traffic • Increase Sales • Enhance customer Loyalty • Brand exposure Keys to Success • To live our values • To adopt a customer centric and market focused sales and marketing model

  5. TARGET MARKET Man & Woman between 25 to 40 years old Larger disposable income, in the middle and upper class Access to a computer or mobile device on a daily basis, who are exposed to technology Higher levels of education


  7. SMART MARKETING OBJECTIVES Increase sales generated from the internet channel by 15% Increase internet visibility and measure through ROI, Number of visitors, click-throughs, Time of visit, number of purchases Increase investement on advertising by 15% Increase sales by 10 percent in 35 weeks Increase market share by 15% within the next 24 months

  8. CLG Boutique Online Prototype platform: Content Management System of Wix Website Version: Wix CMS Paid Version Or HTML/CSS with JavaScript and PHP Business Model: B2C E-Commerce / Transactional • Key Aspects: • Simple Design • User-Friendly • E-Commerce Oriented • Branded Content • Objectives: • Increase Sales • Increase Visibility • Stand-Out from Competition • Create a User-Experience

  9. Social Media • 1- Unifying concept • 2-Platform Tactics • 2.1- Facebook culture and Twitter Culture • 3-Daily task • 4-Measurements • 4.1- Do they care? • 4.2- Will they go? (trafic) 4.3- Will theybuy?

  10. Blog • Blogs drive purchasing decisions • Blogs build real, authentic relationships • Blogs establish trust and credibility • Blogs are not expansive • Blogs will make customers re-visit your site

  11. Offline Channels Drive Online Traffic with Offline Channels • New shopping bags for the CLG Boutique • Promotional Code for Online Purchases • Access via QR Code

  12. E-Commerce • Main component is E-Commerce functionality • Online Version of the Original Store • Easy & Fast to make a PURCHASE

  13. E-mail Marketing • Email Form on the Home page • Confirmed Opt-In email list. • Effective E-Mail Campaigns • Analytics

  14. Mobile Marketing Mobile Version • Application • Quick access • Easy Shopping

  15. SEO Optimization • Organic Search • Meta Tag • Alt Tags • Page Tags and Keywords • SEO Wizard • Location • Frequency

  16. Conclusion • Launch a Website • Increased Customer Service • Increase Social Media Presence • Use measuring metrics

  17. ANNEXE • CLG Prototype: www.alexgadoury.wix.com/boutiqueclg • Facebook Page: https://www.facebook.com/pages/CLG-boutique/108306432707171 • Twitter Page: www.twitter.com/clgboutique • Prototype Platform used: www.wix.com • E-Mail Marketing Platform: www.viplus.com • Tell Your Friends app: www.buzzdoes.com

More Related