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The New World of User Engagement – User Perspective

The New World of User Engagement – User Perspective. Deana Leadbeter Chair - Health Statistics User Group Statistics User Executive. Introduction. Some key issues and approaches for user engagement From the perspective of the user community

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The New World of User Engagement – User Perspective

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  1. The New World of User Engagement – User Perspective Deana Leadbeter Chair - Health Statistics User Group Statistics User Executive

  2. Introduction • Some key issues and approaches for user engagement • From the perspective of the user community • Highlighting challenges and opportunities of different approaches • Based on practical experience but looking to discussions at this session for suggestions. Deana Leadbeter – RSS Conference - September 2016

  3. My experience in user engagement • As Chair of Health Statistics User Group • As member of SUF (Statistics User Forum) and also Statistics User Executive of SUF • As international health information specialist Drawing on discussions and comments from colleagues, not just my own experience Deana Leadbeter – RSS Conference - September 2016

  4. Further Information • No time to discuss issues in depth • For further detail, see StatsUserNet (Statistics User Forum site www.statsusernet.org.uk ) for: • Presentations and supporting info • Earlier papers on user engagement • Can use StatsUserNet for further discussion following this session Deana Leadbeter – RSS Conference - September 2016

  5. What is User Engagement? • Continuous dialogue between users and producers of official statistics (ongoing user-producer relationship) • Engagement with users about specific changes and plans • Formal consultations Deana Leadbeter – RSS Conference - September 2016

  6. Purpose of User Engagement? • Maximise the value of official statistics by: • Ensuring they meet user needs • Explaining availability, and also strengths and limitations in their use • Draw on knowledge and expertise of users • users and producers working together to ensure “fitness for purpose” Deana Leadbeter – RSS Conference - September 2016

  7. User Engagement Activities • Identifying and reaching full range of users • Encouraging and facilitating user participation • Ensuring informed and thoughtful user input • Interpreting and using input from users • Providing feedback and explanation to users Deana Leadbeter – RSS Conference - September 2016

  8. Approaches available and uses (1) User Groups - plus other professional and special interest groups (for recent Health and Care Summit, a list of approx 90 organisations) • Identify via existing e-mail groups and web search • Contact point, so can use groups own networks • Advantages = easier to maintain list, and contact via group more likely to get response Deana Leadbeter – RSS Conference - September 2016

  9. Approaches available and uses (2) Meetings / workshops (face to face but also teleconferencing, electronic meetings, satellite groups etc) • Advantages = can exchange ideas and explore issues => more in depth and thoughtful comments+ some people may prefer to contribute to discussion rather than respond individually BUT technology doesn’t always work well!! Deana Leadbeter – RSS Conference - September 2016

  10. Approaches available and uses (3) Web sites – for posting information • Advantages = reach a lot of people quickly BUT need to alert people that info is there because probably won’t check web site regularly • Use for info about planned developments, consultations, meeting notices and reports etc • Also could have central repository for past consultations, meetings so all can access / build on Deana Leadbeter – RSS Conference - September 2016

  11. Approaches available and uses (4) Web sites – for web based discussions and feedback via on line surveys • Advantages = easy to ask questions and set up surveys BUT less easy to ensure responses are informed, and to interpret results • Need to include links to explanatory info, and also contents that can be reviewed before responding Deana Leadbeter – RSS Conference - September 2016

  12. Approaches available and uses (5) Social Media • Advantages = Quick and easy BUT • Only reaches the group of users who regularly use social media (but could include people not reached by other routes => complementary) • Can’t look at issues in context or in depth, so need to use in conjunction with other approaches Deana Leadbeter – RSS Conference - September 2016

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