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Confidential, Do not reproduce without permission from LEAP Africa

Positive Youth Messaging Global Partnership Meeting International Youth Foundation Friday, October 8, 2010. Mosun Layode LEAP Africa Nigeria mlayode@leapafrica.org +234 1 2706541-2. Confidential, Do not reproduce without permission from LEAP Africa. AGENDA. Overview of Nigerian Youth

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Confidential, Do not reproduce without permission from LEAP Africa

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  1. Positive Youth Messaging Global Partnership Meeting International Youth Foundation Friday, October 8, 2010 Mosun Layode LEAP Africa Nigeria mlayode@leapafrica.org +234 1 2706541-2 Confidential, Do not reproduce without permission from LEAP Africa

  2. AGENDA Overview of Nigerian Youth LEAP's Perspective Working with the media Key Learnings Confidential; Do not reproduce without permission from LEAP Africa

  3. OVERVIEW OF NIGERIAN YOUTH 15 years Approx. 43 Million are between 15 and 35 years 35 years Almost 80 Million are under 35 years 140 Million Source: World Bank PID Report No: AB352

  4. But they are perceived as Youth are Violent Mischievous Arrogant Rebellious Fraudulent Reckless Impatient Headstrong Creative Exciting Energetic Intelligent Inquisitive Aware Knowledgeable Assertive Optimistic Impulsive The socio-economic circumstances has made them feel: Disillusioned Helpless Powerless Restless Angry

  5. OVERVIEW OF NIGERIAN YOUTH • In the media news about youth center around: • Political and electoral violence • Religious violence • Armed insurgency • Drug peddling

  6. AGENDA Overview of Nigerian Youth LEAP's Perspective Working with the media Key Learnings Confidential; Do not reproduce without permission from LEAP Africa

  7. LEAP’S PERSPECTIVE LEAP Convinced that youth can and should serve as change agents in their communities Small clusters of change agents already exist within Nigeria

  8. Youth Leadership Programme Leadership, Ethics & Civics Programme Employability Programme Integrity Institute Annual Youth Awards LEAP’S INTERVENTION

  9. AGENDA Overview of Nigerian Youth LEAP's Perspective Working with the media Key learnings Confidential; Do not reproduce without permission from LEAP Africa

  10. WORKING WITH THE MEDIA • Electronic Media • Radio • TV • Electronic Newsletters(LEAPlet) • Social Networking Sites(Facebook, CNN’s I-Report) • Print Media • Newspapers (articles, news, book excerpts) • Magazines (articles, lifestyle) • Judges & Alumni • LEAP’s publications

  11. WORKING WITH THE MEDIA

  12. AGENDA Overview of Nigerian Youth LEAP's Perspective Working with the media Key learnings Confidential; Do not reproduce without permission from LEAP Africa

  13. KEY LEARNINGS Continuous partnership with media is key Increasing collaboration between alumni and public, private and non profits Active participation of youth in issues that affect them Confidential; Do not reproduce without permission from LEAP Africa

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