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Five Tips for Boosting Global eCommerce Sales

In today's fast-paced digital marketplace, enhancing global eCommerce sales is crucial for business growth. This guide presents five essential tips to optimize your online sales strategy. Start by partnering with reliable global infrastructure firms and ensuring your website has no downtime. Localization is key—translate your content accurately and comply with local privacy regulations. Prioritize customer service tailored to local needs and leverage social media effectively. Finally, embrace mobile commerce and prioritize credibility in all your operations.

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Five Tips for Boosting Global eCommerce Sales

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  1. Increasing Your Sales Through Your Website Dave Bulger Senior Partner/Director, EMA Insight Eric Mower + Associates dbulger@mower.com

  2. Five Tips for Enhancing Global eCommerce Sales

  3. FIVE TIPS FOR ENHANCING GLOBAL ECOMMERCE SALES • Carefully select global infrastructure partners • Never let the sun set on your empire • Redundancy, redundancy, redundancy • 1. No Downtime

  4. FIVE TIPS FOR ENHANCING GLOBAL ECOMMERCE SALES • Partner with local firms • Make sure your content means what you think it means • Pay special attention to local privacy rules (especially in the EU) • 2. Localization

  5. FIVE TIPS FOR ENHANCING GLOBAL ECOMMERCE SALES • Speak their language • Be online when they are • Have a presence on their major social media venues • 3. Customer Service on Their Terms

  6. FIVE TIPS FOR ENHANCING GLOBAL ECOMMERCE SALES

  7. FIVE TIPS FOR ENHANCING GLOBAL ECOMMERCE SALES Source: eMarketer, February 2012

  8. FIVE TIPS FOR ENHANCING GLOBAL ECOMMERCE SALES • Speak their language • Be online when they are • Have a presence on their major social media venues • 3. Customer Service on Their Terms

  9. FIVE TIPS FOR ENHANCING GLOBAL ECOMMERCE SALES • Think mobile eCommercefirst • A solid social pull-through strategy is a must • Embrace responsive web design • 4. SoLoMo Matters

  10. FIVE TIPS FOR ENHANCING GLOBAL ECOMMERCE SALES • Partner with credible payment processing partners in each region • Make sure your business is certified locally • Stick to white-hat SEM/SEO strategies • 5. Be credible

  11. FIVE TIPS FOR ENHANCING GLOBAL ECOMMERCE SALES • Don’t over-extend • Don’t enter a market you don’t understand • Don’t think you can ride out a Russian winter • Bonus: Learn from Napoleon

  12. FIVE TIPS FOR ENHANCING GLOBAL ECOMMERCE SALES • No Downtime • Localization • Customer Service on Their Terms • SoLoMo Matters • Be Credible • Learn from Napoleon…

  13. FIVE TIPS FOR ENHANCING GLOBAL ECOMMERCE SALES • Thanks for your time! • dbulger@mower.com • @davebulger

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