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ADVERTISING and Promotions Management

ADVERTISING and Promotions Management . The Importance of Positioning. Market Analysis. Competitor Analysis. Positioning Strategy. Product. Price. Placement. Promotion. Cigarettes. Cars. General Motors. Alfred P. Sloan “ A car for every purse and purpose ” Cadillac Oldsmobile

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ADVERTISING and Promotions Management

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  1. ADVERTISINGand Promotions Management

  2. The Importance of Positioning Market Analysis Competitor Analysis Positioning Strategy Product Price Placement Promotion

  3. Cigarettes

  4. Cars

  5. General Motors Alfred P. Sloan “A car for every purse and purpose” • Cadillac • Oldsmobile • Pontiac • Buick • Chevrolet

  6. Mercedes

  7. Volvo

  8. Volvo

  9. The 7 Ms of Advertising Decisions Merchandise Target Market Motives Media Message Measurement Money

  10. Quote of the Day • Advertising doesn’t create a product advantage. It can only convey it. • David Ogilvy • (Ogilvy & Mather)

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