1 / 10

#WantAnR8 Campaign

#WantAnR8 Campaign . Carly Hobbs Kevin Mangal Savannah Deitch Jordan Fauteux Jaclyn Spradlin. Situation .

lotta
Télécharger la présentation

#WantAnR8 Campaign

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. #WantAnR8Campaign Carly Hobbs Kevin Mangal Savannah Deitch Jordan Fauteux Jaclyn Spradlin

  2. Situation • The Audi R8 had launched to the North American market. During the first few months, the company had suffered poor brand awareness. Audi had sought to design a campaign that would introduce the R8 in a more personal fashion while increasing brand recognition.

  3. Objectives • Position Audi as a top-tier luxury company within the automobile industry. • Highlight the technologies and design of the R8 with consumers. • Increase overall brand recognition to retain current owners while generating new clients.

  4. Target Audience • Current Audi owners • Prospective owners • Young-adult fans

  5. Strategy • Allow selected consumers to drive the supercar and examine their thoughts on the brand

  6. Tactics • Launch a social media campaign utilizing Twitter to increase participation by dedicated and prospective fans who answer the following question: why do you want an R8? • Select a Twitter entry (winner) in a limited amount of cities across the U.S. • Coordinate with the entry winner and local dealerships in delivering an R8 for use • Use YouTube to compose a short feature highlighting the winner with the prize, in efforts to increase contest and product awareness

  7. Calendar • The campaign consisted of four entry periods in the months of March, May, June, July and August • Total of five winners- one each month

  8. Budget • Undisclosed

  9. Measurement • Evaluation by Audi included number of Tweets and YouTube hits regarding the campaign. • Using the hashtag, #wantanR8, the company received over 75,000 tweets regarding the contest and a combined total 1.5 million views on their YouTube channel regarding the R8 videos.

  10. YOUR TURN • Send a Tweet to @audiexplaining why you want an R8 • Use the hashtags #wantanr8 AND #usfpur3000

More Related