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ECT 455 E-Commerce Web Site Engineering

ECT 455 E-Commerce Web Site Engineering Lecture 1 Introduction Agenda Course Overview MS/ECT 2007 Curriculum Web Site Engineering Process Project Team Formation Internet and E-Commerce Trends E-Commerce and EC Value Chain 1. Course Overview Syllabus Assignments and requirements

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ECT 455 E-Commerce Web Site Engineering

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  1. ECT 455 E-Commerce Web Site Engineering Lecture 1 Introduction ECT 455 Susy Chan Ph.D.

  2. Agenda • Course Overview • MS/ECT 2007 Curriculum • Web Site Engineering Process • Project Team Formation • Internet and E-Commerce Trends • E-Commerce and EC Value Chain ECT 455 Susy Chan Ph.D.

  3. 1. Course Overview • Syllabus • Assignments and requirements • Textbooks • Team projects • Discussion forum & market news • ECT server accounts ECT 455 Susy Chan Ph.D.

  4. Server Accounts • ECTWEB: ASP, PHP and PERL accounts running in IIS 5.0 application isolation mode • ECTWEB2: ASP.NET 2.0 accounts running in IIS 6.0 Application Pools • Individual accounts on both ECTWEB and ECTWEB2; you need to activate your accounts first before accessing it. ECT 455 Susy Chan Ph.D.

  5. Access Your Account • Activate your account first. Visithttps://accountactivate.cti.depaul.edu • ECT Documentation Wiki : http://blogs.cti.depaul.edu/ectwiki/Wiki%20Pages/Home.aspx • ECT Blog: http://blogs.cti.depaul.edu/ectinfo/default.aspx ECT 455 Susy Chan Ph.D.

  6. Project Team Accounts • Project team accounts are on ECTWEB2; no need to activate the accounts. • If your team needs an ECTWEB account, submit a request by email to me. • ftp://ectweb2.cs.depaul.edu • Login • User ID: CSTCIS\silver25 (example) • Password • URL http://ectweb2.cs.depaul.edu/silver24/... ECT 455 Susy Chan Ph.D.

  7. SQL Server Accounts • A tutorial has been posted with information on how to use your ECT SQL Server account to host the ASP.NET Membership databases. This is only available for students with accounts on ECTWEB2. • Tutorial can be found here : http://blogs.cti.depaul.edu/ectwiki/Wiki%20Pages/Configuring%20your%20SQL%20Server%20Account%20for%20the%20ASP.NET%202.0%20the%20Membership%20Provider.aspx ECT 455 Susy Chan Ph.D.

  8. 2. Competency Modules for MS/ECT 2007 Capstone IT Planning& Strategies IT ArchitectureDesign GlobalSystems & Strategies Legal & Social Issues Level III Level II Database II InformationAssurance &Security EnterpriseSystemsIntegration Project Management Wireless & MobileApplications Knowledge Management Advanced Internet Tech. Level I Database I ApplicationDevelopment Data Mining& Analytics Network Design E-BusinessSystems HCI Methods SoftwareEngineering InternetApplicationDevelopment CSC 449Database Technology ECT425 Technical Fundamentals Of Dist. IS SE 430 Object-Oriented Modeling Foundation Phase ECT 455 EC Web Site Engineering Required Electives (5) Prerequisite Phase CSC 211 Java I CSC 212 Java II SE 325 Software Engineering CSC 383Data Structure & Algorithms ECT 310 Internet App. Dev.t ECT 455 Susy Chan Ph.D.

  9. e-Business Systems Competency • *ECT 455 E-Commerce Web Site Engineering  • *ECT 480 Intranets and Portals • *ECT 481 Internet Supply Chain Management • *ECT 582 Secure Electronic Commerce • ECT 586 Customer Relationship Management Technologies  • *ECT 589 E-Commerce Technology Capstone • At least 4 courses to fulfill a competency  • * required for ECT majors  ECT 455 Susy Chan Ph.D.

  10. IT Management Oriented mn1. IT Project Management I mn2. IT Project Management II mn3. IT Planning & Global Strategies mn4. Legal & Social Issues mn5. IT Regulatory Compliance Internet Oriented **in1. Internet Application Development in2. Wireless/Mobile Applications Infrastructure Oriented if1. Network Design if2. Information Assurance & Security Design if3. IT Architecture Design Design/Development Oriented dd1. Application Development dd2. Software Engineering **dd3. e-Business Systems dd4. HCI Methods dd5. Enterprise Systems Integration Data Oriented do1. Database Design I do2. Database Design II do3. Data Mining & Analytics do4. Knowledge Management ECT 455 Susy Chan Ph.D.

  11. 3. Web Site Engineering Process • Strategy phase--conceptual development & feasibility • Requirement analysis • Detailed design: information, program, structure, navigation and graphic design • Production, usability testing, and prototype • Testing and Implementation • Promotion and evaluation • Shorter SDLC, iterative process • Collaborative process • USER-CENTERED Development Process ECT 455 Susy Chan Ph.D.

  12. Team Project Deliverables • A: Team Organization Statement • B: Business Case Statement • C: Requirement Analysis and Specifications • Site structure chart and transaction process flow • D: Detailed Design • Detailed content, interface design, design layouts, revised site structure chart, Low-Fi prototyping, db • E: Technical and Budget Feasibility Report • F: Project Prototype & Presentation • G: Final Documentation • Gallery of Student Projects ECT 455 Susy Chan Ph.D.

  13. 4. Project Team Issues • Balanced Skill sets -- project management, analysis, design, programming, DB, ASP (or ASP.NET), graphics, usability • Project Leadership -- designated and roving leadership, consensus vs. dominance; followership • Diversity-- majors, cultural, perspectives • Real Clients? challenges and opportunities; realistic cases built on real clients; Dr. Chan’s expectation vs. client’s expectation • Ownership vs. Project Management – project owner should not be project manager ECT 455 Susy Chan Ph.D.

  14. A Web Development Team Client Internal/external Account Team Strategy/ Consultancy Maintenance, adm, monitoring, & updating Webmaster ECT 455 Susy Chan Ph.D.

  15. More Project Team Issues • Time Management -- meetings, virtual collaboration (discussion forums); commitment • Timelines – Don’t fall behind. • Deliverables– posting on ectweb2 course server • Feedback–from potential users, from Dr. Chan • COMMITMENT-- Don’t let your team members carry you. Sign mutual expectation agreement. • Intervention – Joining other teams? Problematic team dynamics? “ ECT 455 Susy Chan Ph.D.

  16. More Project Team Issues DL Teams • How to form a DL team? • Communication issues? • Discussion Forum and online chat • Virtual team work? • Strong team lead • Full commitment to roles and responsibilities by everyone on the team • Meeting with me? • When intervention is called for? • Loop Campus Teams – two meetings with me • Presentation time? • In class on week #11 • DL teams can present in class or schedule separate presentations ECT 455 Susy Chan Ph.D.

  17. A Quick Poll • What was your most recent online purchase? • What types of products or services do you like to buy online? • Why do you enjoy shopping online? • What are your favorite shopping sites? • How loyal are you to any specific sites? How do these sites attract your repeat visits? • If a website has a store location, which channel do you prefer to use? The store or the website? Why? ECT 455 Susy Chan Ph.D.

  18. 5. Internet and e-Commerce Trends Growth of the Internet Dot com bust begins ECT 455 Susy Chan Ph.D.

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  20. Share of Americans Online by Age Source: Pew Internet & American Life Project, Dec. 2005 ECT 455 Susy Chan Ph.D.

  21. Source: Pew Internet & American Life Project, 2006 ECT 455 Susy Chan Ph.D.

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  23. US eCommerce: The First Five Years • 1997 to 2002: explosive growth • Spurred by consumers and VC support for dot-come and traditional retailer, a raging economy • Online shopping households grew from 5m to 36.5m; online sales from $2.4b to 72.1b • Consumers continued shopping online for convenience, selection, and deals, especially travel, consumer electronics, and PCs • CAGR of 97% Source: Forrester Research ECT 455 Susy Chan Ph.D.

  24. US eCommerce: The Next Five Years • 2002 to 2007: consistent, rapid growth • By 2007, households shopping online will increase by 26.4 m and grow to 63m, or 2/3 of all US households • Sales will grow from $72.1b in 2002 to $217.8b in 2007 • CAGR of 25%; 8% of total retail sales Source: Forrester Research ECT 455 Susy Chan Ph.D.

  25. U.S. E-Commerce 2004-2010 • More than double over the next six years, reaching $316 billion by 2010, account for 12% of total retail sales in 2010 • Most online categories will grow between 10% and 20% compound annual growth rate (CAGR) during the period. • New categories: tools, hardware, flowers, and garden supplies • Improvement in multichannel efforts, customer service, and fulfillment. • The number of new households shopping online will increase between 2007-2009 when half of US households will have broadband at home. • Increased 1:1 marketing efforts to find new customers—blogs, chat rooms, and message boards Source: Forrester Research, August 23, 2004 ECT 455 Susy Chan Ph.D.

  26. Web 2.0 • “What is Web 2.0: Design patterns and business models for the next generation of software” www.oreillynet.com/lpt/a/6228 • The emerging generation of Internet applications and businesses that form the “participatory web” – blogs, wikis, social networking, podcasts – utilizing collective intelligence, providing network-enabled interactive services, giving users control over their own data • User-centric online activities • A core set of principles and practices Source: riding the waves of “web 2.0” -- Pew Internet project 2006 ECT 455 Susy Chan Ph.D.

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  28. Web 2.0 Applications • Level-3 applications, the most "Web 2.0", which could only exist on the Internet, deriving their power from the human connections and network effects Web 2.0 makes possible, and growing in effectiveness the more people use them. O'Reilly gives as examples: eBay, craigslist, Wikipedia, del.icio.us, Skype, dodgeball, and Adsense. Source: wikipedia ECT 455 Susy Chan Ph.D.

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  30. 6. Types of E-Commerce • Business-to-Consumer (B2C): Internet • Purchasing, knowledge, entertainment, other • Intra-Organizational: Intranets (B2E) • Business intelligence, enterprise portal, workgroup communications, corporate digital library, sales force productivity, workflow, datawarehousing • Business-to-Business (B2B): Extranets • Supply chain management, Customer relationship Mgt; exchange • Consumer-to-Consumer (C2C) • Peer-to-Peer (P2P) ECT 455 Susy Chan Ph.D.

  31. eCommerce Will Penetrate Business and Consumer Markets ECT 455 Susy Chan Ph.D.

  32. The e-Commerce Value Chain Get and keep customer interest Turn interest into orders Service customers Manage orders Attract Interact Act React Catalog Sales static dynamic AdvertisingMarketing channels media Order capture Payment Fulfillment goods Customer service Order tracking ECT 455 Susy Chan Ph.D.

  33. Next Week • Review reading assignments. • Visit Amazon.com and google.com to analyze their application of e-commerce value chain. • Select sites for Website Analysis. • Activate your own ectweb or ectweb2 account. • Get the group project account from instructor (schan@cti.depaul.edu). • Sign up for COL Discussion Forum. • Deliverable A (by email with the URL) to instructor • Market News ECT 455 Susy Chan Ph.D.

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