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AALTO UNIVERSITY SCHOOL OF ECONOMICS BOP PRACTICES PROJECT

PROJECT: Introduction. 2. RAMI BOP PRACTICES

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AALTO UNIVERSITY SCHOOL OF ECONOMICS BOP PRACTICES PROJECT

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    1. AALTO UNIVERSITY SCHOOL OF ECONOMICS BOP PRACTICES PROJECT Project: Packaging, mass communication and primary education practices at the Base of the Pyramid (BOP) in India, Russia, Tanzania and Brazil Aalto Team: Minna Halme, Arno Kourula, Galina Kallio, Angelina Korsunova, Sara Lindeman, Maria Lima Toivanen & Tapio Peltonen

    3. PROJECT: Work packages as input for innovation work

    4. PRACTICES: Themes in observed practices Primary focus areas of practices and observations: Packaging: Including cost, design, materials, practices, recycling and reuse. Mass communication: Including media type, content, practices and value. Primary education: Including content, curriculum, provider, system, education level, literacy, study and teaching practices, school supplies, facilities, food, pre- and extra-curricular activities, school travel and value of education. Secondary focus areas of practices and observations: Numerous interesting/important themes were identified prior, during and after data gathering including poverty, daily life, household financial management, aspirations, dreams and worries, business, infrastructure, space and time, technology and adverse practices.

    5. PRACTICES: Example of sharing books in schools In Tanzania, children often study together in voluntary groups This is partially due to lack of personal school materials and partially due to solidarity Studying together also compensates the lack of teachers Sharing is common practice in many areas of life in Tanzania Questions: What implications does this practice have from the perspective of designing study materials? What other implications does this practice have?

    6. Originally established by homeless people and now a successful cooperative enterprise in Belo Horizonte, Brazil. Goals and activities of Asmare: Collection and sorting of recyclable trash from homes and off the streets. Providing structure to odd jobs of many homeless ragpickers and defending rights. Providing recyclable trash as materials to handicraft and furniture workshops.

    7. Asmare collects nearly 90% of recyclable waste in Belo Horizonte, Brazil. Asmare transports most of sorted waste to São Paulo, since there are no local facilities for recycling of waste. Sorted recycled fibre available Lack of local smaller scale processing facilities

    8. BUSINESS MODELS: Checklists

    9. BUSINESS MODELS: Analyzed 14 cases

    10. TRENDS: BOP as an opportunity and challenge for forest cluster Trends: We are experiencing many intertwined global trends and developments simoultaneously. Challenge: While Base of the Pyramid (BOP) markets (< €5 / day) represent a very large market potential, at the same time humanity’s ecological footprint has grown rapidly and exceeded the world’s biocapacity. Question: How can these trends be addressed at the same time in an innovative, efficient and effective way?

    12. OPPORTUNITY SPACES: List of identified themes, opportunity spaces and ideas

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