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Waterproof Cellular Phone Design Berhane Azage Jin Yoon Trey Whiteman Joshua Salazar Sarah Ohr Introduction Background on Cell Phones Market Assessment Why Waterproofing? The gist of the problem definition: Design a competitive waterproofed cell phone that is cost effective.
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Waterproof Cellular Phone Design Berhane Azage Jin Yoon Trey Whiteman Joshua Salazar Sarah Ohr
Introduction Background on Cell Phones Market Assessment Why Waterproofing? The gist of the problem definition: Design a competitive waterproofed cell phone that is cost effective.
Analysis of the Problem Existing productsCasio G'zOne TYPE-R, Can U 5025 Main Features water-proof, shock resistant, a 1.3MP digital camera, and electronic compass Strengths High Water-Proof Capability, High Durability Weaknesses Its “chunky” appearance, cost
Challenges and Design Constraints • waterproof each component • ensure high durability and waterproof capability. • Cost-effective • Aesthetics: compact and stylish
Product Differentiation Waterproofing Individual Components vs. The Outer Casing • Competition • Defining our Market
Battery Removable Non-removable Speaker Polypropylene Mylar PlastiDip Microphone PlastiDip Parylene Main Board Parylene Epoxy Touch Screen Screen Epoxy Parylene Antenna Internal External Waterproofing Techniques
Metrics • Cost • Temperature Tolerance • Call quality / sound quality • Aesthetics • Moisture Transmission • Pressure • Depth • Pressure Differences
Network Technology • CMDA vs. GSM • CMDA: Do not need to worry about sim card
Design Description II • Screen • Antenna • Encasing/Cell Phone Body
Approximate Cost of Design *this is an overestimate of the cost; waterproofing components such as the microphone and speaker may cost a little less
Schedule [testing, shipment, and marketing] - Completion of Design March 8, 2006 - Final Documentation March 20,2006 - Presentation to Class March 25,2006 - Building Prototype of cell phone April 20,2006 Ordering of parts, Assembling, Determining ways to testing) - Testing I April 30,2006 Pressure levels, Temperature variation, Signal strength, etc. - Revision of Design May 5, 2006 Developing alternatives if needed Re-analysis of Budgeting - Specification for Fabrication and Production May 12, 2006 - Sample Manufacturing June 15, 2006 (Note: length of time is due to outsourcing to China and India) - Evaluation July 25, 2006 Focus groups (survey customer satisfaction) - Solutions to customer requests July 30, 2006 - Marketing August 9, 2006 Research potential customers Contract with cell phone providers - Release of Product October 10, 2006 - Monitoring and Customer Support Ongoing