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Enhance Website Performance with Bitrix Tools

Utilize Bitrix's website effectiveness tools for sales, PR, SEO, and more. Analyze data, influence outcomes, run polls, banners, and optimize website for external searches. Bitrix's web analytics, advertising campaigns, and SEO features further enhance your online presence.

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Enhance Website Performance with Bitrix Tools

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Presentation Transcript

  1. Tools for Website Effectiveness

  2. What is your site producing? • Sales • PR • Expanding client base • Brand awareness • Feedback

  3. Analytical Tools • Behavior tracking • SEO • Ad campaigns • Search queries Influencing Tools • Polls • Banners • Search rules, tags, and keywords

  4. External Search

  5. Internal Search Passive: Analysis queries for any time period See links followed from results Build charts or export data for analysis Active: Prioritize result sources Adjust tags and keywords

  6. Polls • Poll channels • Various answer types • Limit by: dates, site, user groups, session, IP address, cookie, time period

  7. Banners Banner types Contracts (preset limits) Dates of campaign Time of day settings Return or new visitors Limitations by: • number of views • number of clicks • pages • user type • user location

  8. Web Analytics: Data Collection • Country • City • Banner clicks • Orders • Referring sites • Event logs • Page popularity • Search engine hits • Search phrases • Entry points • Exit points • Site paths and much more

  9. External Advertising Campaigns • Referring site • Entry, exit • CPC • Cost per session • Total events • ROI • Total cost • Revenue • Daily v. Total

  10. SEO (onsite) • Manage metadata (page, product, article, etc.) • Browser window title settings • Set heading styles (H1, H2, etc.) • User friendly URLs (real product names) • Manage Google Sitemaps

  11. SEO

  12. Bitrix, Inc. • Privately owned, founded in 1998 • Base: Alexandria, Virginia • Offices: Russia (sales + R&D), Ukraine (sales). • 90+ staff • 50,000 + installs • 5,000+ partners worldwide

  13. Customers

  14. Bitrix Site Manager Homepage: http://www.bitrixsoft.com/products/intranet/ Download the newest 90-daytrial: http://www.bitrixsoft.com/products/intranet/demo.php Online demo: http://www.bitrixsoft.com/download/intranet/index.php

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