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A 35 Exploitation CBS - $6 billion, March Madness rights through 2014.

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A 35 Exploitation CBS - $6 billion, March Madness rights through 2014.

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  1. Brand is trying to curb what many see as the exploitation for student athletes in an era when money for college sports is exploding. CBS pays the NCAA $6billion for the rights to broadcast March Madness through 2014. From “Getting Benched” by Sean Gregory. Time Magazine, page 35, 36. March 14, 2005.

  2. A 35 Exploitation • CBS - $6 billion, March Madness rights through 2014.

  3. Sample Essay I didn’t realize how big the business of college basketball was. I thought it was just bringing in enough money to cover its own expenses. In actuality, CBS is paying the NCAA $6 billion dollars just for the right to air March Madness through 2014 (Gregory 35). Now I can understand why some people feel that the colleges have sufficient reason to exploit their athletes.

  4. Works Cited Gregory, Sean. “Getting Benched.” Time 14 March 2005: 35-36. If there is no author listed, then it would look like this: “Getting Benched.” Time 14 March 2005: 35-36.

  5. And it would be cited like this: In actuality, CBS is paying the NCAA $6 billion dollars just for the right to air March Madness through 2014 (“Getting Benched” 35).

  6. Telemundo, which produces all its own soaps, has four of them on the air each weekday evening, accounting for 40% of the network’s total ad revenues. But with success has come a problem: a shortage of writers. Starting this week, in conjunction with a local community college, the giant Miami-based Spanish-language TV network, Telemundo, is offering a college course to train new writers of telenovelas Of nearly 4400 applicants from 26 countries, including Lithuania and Japan, 36 students were selected for the free course. From “Writers Wanted: Will Train” by Jeanne DeQuine. Time Magazine, March 14, 2005. Page 18.

  7. B18 Financial Benefits • 40% of ad revenues come from telenovelas.

  8. My essay • I hadn’t thought that the soap operas really made that much money. Everyone seems to watch them, but they seem so poorly made, that its hard to believe they are very important to Telemundo. But telenovelas actually are responsible for 40% of Telemundo’s advertising revenue (DeQuine 18).

  9. DeQuine, Jeanne. “Writers Wanted: Will Train.” Time Magazine. March 14, 2005: 18.

  10. Direct Quotation(here’s why you introduce them) • Dave Narter, a teacher at East Leyden says, “Those college athletes are up to no good!” (Gregory 37) • This was actually something that Sean Gregory wrote in his article.

  11. If you are directly quoting the author • Sean Gregory, of Time Magazine, writes, “Brand is trying to curb what many see as the exploitation for student athletes in an era when money for college sports is exploding.” (37) • You don’t need to put the author’s name after the quote since you already introduced him.-

  12. Before you write your body 1. Identify your thesis (argument). • Based on your research, what do you now know is true? • You will now convince ME of your thesis by taking me through the research and using the information you found out to validate your position. • Whenever you do, be sure to cite the source.

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