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Education and Outreach Campaign: Website & Preliminary Creative Concepts

Education and Outreach Campaign: Website & Preliminary Creative Concepts. Logo Design. Website ( ChooseHealthDE.com ). Creative Concept: Health i nsurance for all. Print ad. Billboard. Information card. Front. Back. Media Plan. Mass media campaign: Begins on August 19. Television.

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Education and Outreach Campaign: Website & Preliminary Creative Concepts

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  1. Education and Outreach Campaign:Website & Preliminary Creative Concepts

  2. Logo Design

  3. Website (ChooseHealthDE.com)

  4. Creative Concept: Health insurance for all.

  5. Print ad

  6. Billboard

  7. Information card Front Back

  8. Media Plan

  9. Mass media campaign: Begins on August 19

  10. Television Comcast Cable: All Delaware Zones Primary Demos: Adults 18-24 and Adults 25-49 Networks include: A&E, AMC, CNN, DISC, MTV, BET, ESPN, MSNBC,TRU Network: WBOC and EBOC (CBS and FOX affiliates in Southern Delaware) WMDT (ABC affiliate)

  11. Radio Stations statewide including: StationFormat WJBR-FMAdult Cont. WSTW-FMCHR WDEL-AMNews/Talk WXCY-FMCountry WDSD-FMCountry WJKS-FMUrban

  12. Radio Stations statewide including: StationFormat WAFL-FMAdult Hits WNCL-FMOldies WQHQ-FMAdult Contemporary WXDE-FMNews/Talk WWFG-FMCountry

  13. Out of Home • Rotary Billboards • Bulletins • Posters • Transit • Bar Coasters • Cash Jackets

  14. Non-Traditional 2’x 5’ Vinyl banner stands with “Take One” brochure holder Distribution 50 Barber Shops and Hair Salons 29 Independent Grocers/Markets 21 Walk-In/Immediate Care Clinics

  15. Print News Journal News Journal Sticky Note Delaware State News Dover Post/Middletown Transcript Sussex County Post Seaford/Laurel Stars Cape Gazette Milford Chronicle/Harrington Journal Smyrna Clayton Sun Times Out & About Spark Weekly

  16. Spanish Language Media Radio WUS-AM (La Exitosa 930) WJWL-AM (Maxima 900) Print El Tiempo Hoy en Delaware Pueblo de Dios en March Delaware Hispano

  17. Digital Media Delaware Online • Display Ads Pandora • Commercial • Audio • Display Ads Goodway Group (Ad Network) • Video (pre-roll and in-stream) • Display Ads Mobile Fuse • In-app video • Ads • Targets tablet and handheld devices Google Search Video Display Bing Search Facebook PPC Ads YouTube Pre-roll, Companion Ads Everyday Health Display Ads Video

  18. Evaluation and Reporting

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