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The Canadian Sport Industry

The Canadian Sport Industry. Chapter 2. OBJECTIVES. Understand the complexity, scope, and variation of Canadian sport. Be able to speak knowledgeably about and understand the differences between professional, Olympic, university, college and grassroots sport.

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The Canadian Sport Industry

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  1. The Canadian Sport Industry Chapter 2

  2. OBJECTIVES • Understand the complexity, scope, and variation of Canadian sport. • Be able to speak knowledgeably about and understand the differences between professional, Olympic, university, college and grassroots sport. • To understand the role of governments and corporate Canada in Canadian sport.

  3. PROFESSIONAL SPORT • Professional Sport: • Leagues and athletes that represent private enterprise and/or who compete in exchange for economic gain. • Can be divided into five categories

  4. PROFESSIONAL SPORT • Tier one professional sport • NHL, MLB, NBA • Tier two professional sport • CFL, AHL, MLS, NLL • Tier three professional sport • USL, Women's professional leagues, Professional Sport Competition • Professional Sport Competition • Tennis, Golf, Car Racing, Figure Skating • Sport Entertainment • WWE, UFC, Rodeo, poker, extreme sports

  5. CHALLENGES • Many factors work together to challenge Canadian professional sport. • Value of Canadian dollar • Taxation policies • Level of public subsidy

  6. COLLEGIATE SPORT • University Sport • Governing body: Canadian Interuniversity Sport (CIS). • College Sport • Governing body: Canadian Colleges Athletic Association (CCAA).

  7. COLLEGIATE SPORT SCHOLARSHIPS • Historically behind the U.S. in number and size of scholarships • Has led to ‘brawn drain’ • CIS regulations state the maximum received annually covers tuition and compulsory fees only.

  8. OLMYPIC SPORT • Olympic Sport: • A high performance athletic competition in which athletes compete for personal rather than economic gain. • Federal governing body is Sport Canada

  9. Olympic Sport Department of Canadian Heritage International and Intergovernmental Affairs Sport Canada

  10. OLYMPIC SPORT • Annual investment in sport about $140 million. • Sport Canada is organized into three parts: • Sport Programs • Sport Policy • Major Games and Hosting

  11. OLYMPIC SPORT • Sport Programs: • Sport Support Program • Athlete Assistance Program (AAP)

  12. OLYMPIC SPORT • Sport Policy: • Fitness and Amateur Sport Act (1961). • Task Force on Sport for Canadians (1968). • Partners in Pursuit of Excellence: A national policy on amateur sport (1979). • Dubin Inquiry )1990) • Sport: The Way Ahead (1992) • Sport Everybody’s Business (1998). • The Canadian Sport Policy (2002). • Physical Activity and Sport Act (Bill C-12, 2003)

  13. OLYMPIC SPORT • National sport organizations • Ex: Hockey Canada, Squash Canada • Provincial/territorial Government • Multi-sport organizations • Canadian Olympic Committee, CAAWS

  14. GRASSROOTS SPORT • Grassroots Sport: • Sport that is based around local communities and participation by the general public. • Participation: • getting involved with sports at all levels and in all forms; sport consumers primary method of engagement.

  15. GRASSROOTS SPORT • Spectatorship: commonly associated with professional sport but there are opportunities in communities all over the country for people to get out and support local teams. • CFL tied to grassroots sport spectatorship.

  16. GRASSROOTS SPORT • Grassroots sport organizations develop, protect and advance the cause of community sport. • Local- Edmonton Sport Council • Provincial- KidSport Ontario • National- TrueSport • International- Play Soccer

  17. CANADIAN SPORT • Sport Facilities in Canada • From Olympic calibre to local rinks • Canadian Sport Centers • Sport Events in Canada • International multi-sport, national multi-sport, international single sport, national single sport, speciality games.

  18. Questions?

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