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IBM Coremetrics Digital Marketing Optimization Suite

March 2012. IBM Coremetrics Digital Marketing Optimization Suite. Bringing science to the art of digital marketing. Today’s “empowered customer” puts businesses to the test. 44% of companies use crowd sourcing from customers. 4 in 10 Smart phone users search for an item in a store. 80%

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IBM Coremetrics Digital Marketing Optimization Suite

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  1. March 2012 IBM Coremetrics Digital Marketing Optimization Suite

  2. Bringing science to the art of digital marketing

  3. Today’s “empowered customer” puts businesses to the test 44% of companies usecrowd sourcing from customers 4 in 10 Smart phone users search for an item in a store 80% of CEOs think they deliver a superior customer experience 8% of their customers agree 86% use multiple channels 4-5x more than average is spent by multi-channel buyers 45% Check with a friend before buying 78% of consumers trust peer recommendations

  4. IBM’s Smarter Commerce helps businesses rise to the challenge Insight Strategy Market Targeted and personalized marketing across all customer interactions Buy Sourcing, controlling and procurement of goods and services Buy Market Service Servicing customer needs across all interaction channels Sell Enables selling and fulfillment of products and services across all channels Service Sell Engagement www.ibm.com/smartercommerce

  5. Marketing’s role is expanding beyond traditional boundaries Insight Strategy Market Targeted and personalized marketing across all customer interactions Buy Sourcing, controlling and procurement of goods and services Market Buy Market Service Servicing customer needs across all interaction channels Sell Enables selling and fulfillment of products and services across all channels Service Sell Engagement www.ibm.com/smartercommerce

  6. IBM has enhanced its marketing offering by acquiring leading Enterprise Marketing Management (EMM) vendors Buy Market Service Sell www.ibm.com/smartercommerce

  7. CMOs admit they are not prepared “From Stretched to Strengthened; Insights from the Global Chief Marketing Study” www.ibm.com/cmostudy

  8. Specific challenges reflect growing complexity “From Stretched to Strengthened; Insights from the Global Chief Marketing Study” www.ibm.com/cmostudy

  9. Specific challenges reflect growing complexity “From Stretched to Strengthened; Insights from the Global Chief Marketing Study” www.ibm.com/cmostudy

  10. Everyone is struggling “From Stretched to Strengthened; Insights from the Global Chief Marketing Study” www.ibm.com/cmostudy 10 10

  11. Marketers must integrate marketing across all media Earned media Paid media PR Ads Owned media 11

  12. Integrating marketing is difficult for most marketing organizations Most marketers lack: Earned media Paid media Platform Profile Owned media 12

  13. Enterprise Marketing Management (EMM) is the marketing platform EMM: a comprehensive suite integratingfive critical marketing processes – across all media Analyze marketing data to find actionable insights Decide on the best marketing action Collect data that augments each customer profile Deliver engaging messages and capture reactions Manage marketing processes and measure results

  14. EMM flexibly addresses the needs of specific user groups USER GROUP NEED EMM SOLUTION Digital Marketing Optimization Turn online prospects into repeat customers and loyal advocates Digital marketers Customer relationship marketers Engage each customer and prospect in a one-to-one dialogue across communication channels Interaction Optimization Marketing Performance Optimization Marketing leaders, planners & decision-makers Improve marketing operations and planning to maximize marketing ROI

  15. The IBM Coremetrics Digital Marketing Optimization Suite + + CustomerProfiles Web Analytics Digital Marketing Execution A compelling experience throughout each customer’s digital lifecycle.

  16. IBM Coremetrics LIVE Profile provides a complete picture of each customer’s lifetime interactions with your business Social & Mobile Systems of Record Traffic Sources Off-line Interactions Lifetime Website Behavior Customer Attributes

  17. Web Analytics provides marketers with answers for increasing return on marketing investments • Web, social, and mobile analytics • Advanced segmentation • Impression attribution • Multichannel analytics • Customer lifecycle visibility • Benchmark against peers

  18. Digital marketing execution empowers marketers to orchestrate a compelling experience throughout each customer’s digital lifecycle Email targeting Display ad targeting Product recommendations Search bid optimization

  19. The Coremetrics Digital Marketing Optimization Suite addresses a number of customer-centric business use cases • Actionable digital analytics • Effective retargeting • Accountable advertising • Compelling personalization • Optimizing mobile marketing • Harnessing social media

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