Globalization of Bollywood Language and Culture: Group name: New York
What is Bollywood? • Hindi film industry • Leading film producer in India and one of the biggest in the entire world. • 1990’s: Globalization began when it went under new reform • 2000’s: Significant growth in popularity around the world • Movies can be seen on satellite TV, imported foreign films, and local cinema. • Films created more box office successes globally
What Influenced Bollywood? • Parsi theatre, Hollywood, and western musical television (MTV) • Movies incorporate different languages to use regional dialects (ex: Dhoom 2) • Hinglish: mix of Hindi and English which shows westernization of Bollywood films • Dance: use of western, Latin, and Arabic dance moves • Some film story lines are exact copies of Hollywood films (ex: Partner vs. Hitch)
What makes Bollywood important? • Bollywood encompasses the values and traditions of the Indian Culture and tradition. • It has become a world wide leader in entertainment • Bollywood is one aspect of India that is evolving and growing. • Representation of India and a source of entertainment for a large population. • More important than sports.
Bollywood’s influence: • Better quality, cinematography, interesting story lines, technological enhancements • Western countries such as United Kingdom, Canada, and United States gained interest • Western culture uses the theme of reincarnation due to Bollywood • Influenced musical films and revived musical film genre in America (ex: Moulin Rougue) • Indian stories are being financed by western countries (increase of co-productions) • Use of Bollywood music by hip-hop artists • Songs and albums world-wide inspired by Bollywood
Bollywood: Transformations that Fix Misconceptions • Conservative Liberal • Settings of movies • Clothing • More modern Themes • Actress Popularity and Usage • Tradition Modernization
Bollywood: Transformation • http://www.youtube.com/watch?v=RJhiiA_eZ78 VS. • http://www.youtube.com/watch?v=QxfTgQNwywU • http://www.youtube.com/watch?v=YpnohT_a-2I
Cultural Imperialism • Myth: societies thought to replace their traditional beliefs to become more westernized • Bollywood has impacted western countries • Displayed its traditional values and stayed recognizably Indian with westernized twists • Bollywood and Hollywood have collaborated
Music and Films: Masala Films • Bollywood culture has two main components.. • Music • Film • Goined Together, is the very popular musicals that shape the Bollywood culture today.
Musicals • Most of these differences reflect the moral, religious, and ethical differences in the culture. • Majority of Bollywood actors and actresses have the same fame and popularity as there Western counterparts in Hollywood. • Language barrier is the only restriction, but more films are creating English Subtitles.
Conclusion • Has gained global success • Is continuing to interest more western countries • Evolved over the years but has not been completely westernized • Influenced western countries and has been influenced by many factors
Work Cited • "Globalization of Bollywood Song and Dance!" Bollywood Film Critic. Web. 19 July 2011. <http://bollywoodfilmcritic.blogspot.com/2009/11/globalization-of-bollywood-song-and.html>. • “Bollywood and Globalization.” Web. 19 July 2011. <http://www.dishumdishum.com/BollyPresentation/GLOBALIZATION.PDF>. • "The Globalization of Bollywood." Globalization: Social & Geographic Perspectives — a Qwriting.org Blog. Web. 19 July 2011. <http://globalization.qwriting.org/2011/03/14/the-globalization-of-bollywood/>.