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The Millennial Mindset Podcast

Tune in to our podcast series focusing on millennials, accessible on various platforms like ABC app and Podcast app. Directing listeners to our website, we cover topics from debunking myths to fitness advice. Metrics include downloads, shares, and website clicks.

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The Millennial Mindset Podcast

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Presentation Transcript

  1. “Me, Myself & I” Focus on Millennials

  2. Podcast • Focused on Millennial • Accessible via multiple routes • ABC app • Podcast app • Link & download on website • Directs listeners to website & related content • Metrics • Downloads, shares, clicks to website

  3. Podcast: Examples • Marijuana • 5 myths about legal weed debunked • 7 things we’ve learned about marijuana use • Nutrition Issues • (The truth behind your morning smoothie”, Is juicing the answer? • Jenifer Laurence interview – repurpose her diet discussion • How to be social and stay slim – top 7 low-calorie cocktails • Fitness • Best exercises to lose the “Freshman 15” • 5 steps to the perfect butt

  4. Instagram • Account with abcnews/health • Hashtags with Dr. Besserand other key reporters • Purpose - Increase brand awareness & loyalty, create perception of insider, personal connection • Current limitation: no hyperlink to main site but can link from website to Instagram • Metrics – followers, likes & comments

  5. Instagram - Examples • Roundups of: Salad bars, healthy portable lunches • Behind-the-scenes of abcnews/health celebrities & events • ex. Dr. Besser on site with ebola outbreak

  6. Contests and Challenges • Purpose – create buzz and awareness, increase traffic to their platforms • Promote it on main abcnews/health website • Add to new abcnews/health Facebook page when available • Tweet • Design with criteria typically picked up by aggregators such as buzzfeed, jezebel and blogs with millennial focus • Metrics – web traffic, # participants/submissions

  7. Contests and Challenges - Examples • Most colorful summer salad • Instagram, Facebook, Twitter

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