1 / 11

Audiences and Their Expectations

Audiences and Their Expectations. Concept of Audiences Target Audiences Audience Gratifications. Matakuliah : G0462/English for Broadcasting Tahun : 2005/2006. Three Concepts of Audience. Potential Available Actual. Potential Audience. The audience which is able

ludwig
Télécharger la présentation

Audiences and Their Expectations

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Audiences and Their Expectations • Concept of Audiences • Target Audiences • Audience Gratifications Matakuliah : G0462/English for Broadcasting Tahun : 2005/2006

  2. Three Concepts of Audience • Potential • Available • Actual

  3. Potential Audience The audience which is able to pick up the station’s signal

  4. Available Audience • The audience who are ready access • to the medium (TV or radio).

  5. Actual Audience The audience who are in fact listening or watching.

  6. Target Audiences • Target audiences for Products • Target audiences for Programs

  7. Audience Measurement • Quantitative measurement • Qualitative measurement

  8. Quantitativemeasurement • The size and composition of audiences • Trends • The viewing • The demographics

  9. Qualitative Measurement General relationships between certain type of programs and audiences.

  10. Audience Gratifications • Cognitive Orientation • Diversion • Personal identity

  11. Categories of Gratifications • Tension • Action • Sex appeal • Comedy • Information • Importance • Value • Personalism • Curiosity • Realism • Novelty

More Related