1 / 21

Strategy Deck

Strategy Deck. FY12 Sales Priorities. Live Fight Packages Approach Incumbents First Break & Expand Categories The Ultimate Fighter Octagon Signage & LIVE FIGHTS Incumbents New Prospects/Categories UFC on FUEL TV Exclusive access to the entire UFC Programming Library UFC Tonight

luigi
Télécharger la présentation

Strategy Deck

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Strategy Deck

  2. FY12 Sales Priorities • Live Fight Packages • Approach Incumbents First • Break & Expand Categories • The Ultimate Fighter • Octagon Signage & LIVE FIGHTS • Incumbents • New Prospects/Categories • UFC on FUEL TV • Exclusive access to the entire UFC Programming Library • UFC Tonight • Efficient Packages • Work with UFC to create joint platform packages • Insurance, Spirits, QSR, Travel, Snack Food, Financial

  3. Quick FYQ2 UFC Recap • 10/30/11 – FBC Primetime Special • SOLD OUT • 11/12/11 – FUEL TV Live Red Carpet Pre-Show • SOLD OUT • 11/12/11 – FBC Live Fight Premiere • SOLD OUT • Projected Fight Revenue: $400k • Actual Fight Revenue: $1.9M • Leveraged 11/12 Fight Package to write $300k incremental business on FUEL TV (Oct – Dec)

  4. Ufc on fox schedule

  5. UFC on FOX 2012 UFC Fights on FOX UFC Fights on FOX UFC Fights on FOX UFC Fights on FOX Prelim / Weigh-In / Post Fight Prelim / Weigh-In / Post Fight Prelim / Weigh-In / Post Fight Prelim / Weigh-In / Post Fight UFC Fights on FX UFC Fights on FX UFC Fights on FX UFC Fights on FX UFC Fights on FX Prelim / Weigh-In / Post Fight UFC Fights on FX: Weigh-Ins / Post Fights Prelim / Weigh-In / Post Fight Prelim / Weigh-In / Post Fight Prelim / Weigh-In / Post Fight UFC Fights on FUEL w/Prelims UFC Fights on FUEL w/Prelims UFC Fights on FUEL w/Prelims UFC Fights on FUEL w/Prelims UFC Fights on FUEL w/Prelims Weigh-In / Pre &Post Fight Weigh-In / Pre &Post Fight Weigh-In / Pre &Post Fight UFC Fights on FUEL: Weigh-Ins / Pre &Post Fights Weigh-In / Pre &Post Fight PPV Pre Fights / Preliminary Bouts (14 Total) UFC Primetime – 3 Part Miniseries – 1 Miniseries per quarter PPV Weigh-Ins / Post Fight Shows / Countdown Primetime Premieres (14 Total) The Ultimate Fighter 12/7/12 – Live Fight Finale The Ultimate Fighter 6/1/12 – Live Fight Finale TUF Prelim & Post Fight TUF Prelim & Post Fight

  6. Current UFC Partners • Anheuser Busch • Dodge • Edge • Boost Mobile • Harley Davidson • US Marines • TapouT • Safe Auto • THQ • Toyo Tires • Xyience • LionsGate/Paramount/Universal

  7. LIVE Fights – Strategies • Develop FOX TV portfolio sponsorship packages for Key UFC partners • Franchise Media Packages Across All FOX Platforms • Imminent Business : • Anheuser Busch • THQ • Harley Davidson • Working Targets: • Edge, Boost Mobile, Marines, Geico, Taco Bell, Nike, Under Armor, GM, Gatorade,PowerAde, Microsoft, Gamefly, Casio, AXE, Pizza Hut, Buffalo Wild Wings, K-Swiss, T-Mobile • Target Categories: • Apparel, Beverage (Non-Energy), Electronics, Spirits, Insurance, Auto After Care, Financials, Studios, Gaming

  8. LIVE Fights – PackagingOption 1 • Horizontal Fight Packages • FBC Fights – TENTIVELY 90 MINUTES • 22 :30 Units Per Fight • GOAL: Close 4 Annual Sponsors • $3.4M Per Package • 3 Units Strips in All FBC Fights • 4 Unit Strips in All FX Fights • 6 Unit Strips in All FUEL TV Fights • 4-6 Units in UFC PPV Prelims on FX • Minimum $300K ANNUAL Spend on FUEL TV • Includes: Features and BB in ALL UFC on FBC/FX/FUEL TV Live Fights and Pre/Post Shows

  9. LIVE Fights – PackagingOption 2 • Vertical Fight Packages - Quarterly • GOAL: Close 2 – 3 Packages Per Quarter • $1.2M Per Package • 3 Units Strips in All FBC Fights • 4 Unit Strips in All FX Fights • 6 Unit Strips in All FUEL TV Fights • 4-6 Units in UFC PPV Prelims on FX • Minimum $100K Spend on FUEL TV • Includes: Features in ALL UFC on FBC/FX/FUEL TV Live Fights

  10. LIVE Fights – Packaging Option 3 • Vertical Fight Packages – Single Fight Option • ALL Live Fighting within advertiser flight weeks • GOAL: Target Studios, Gaming and Scatter Market • $650K Per Package • 1 - 2 Units in One FBC Fight • 2 - 3 Units in FX Fight(s) • 4 - 6 Units in FUEL TV Fights • 4-6 Units in UFC PPV Prelims on FX • Minimum $50K Spend on FUEL TV • Includes: Features and BB in UFC on FUEL TV Live Fights

  11. LIVE Fights – FBC, FX, FUEL TV Features • FBC • Tonight's fight brought to you by • Keys to Victory • Rules of the Octagon • Tale of the Tape • Fight Replay • Fight Clock • Movie of the Night • Billboards • FX • Tonight's fight brought to you by • Keys to Victory • Rules of the Octagon • Tale of the Tape • Fight Replay • Fight Clock • Movie of the Night • Billboards • Corner Cam • Judge’s call • FUEL TV • Tonight's fight brought to you by • Keys to Victory • Rules of the Octagon • Tale of the Tape • Fight Replay • Fight Clock • Movie of the Night • Billboards • Corner Cam • Judge’s Call • Locker Cam • What’s Coming Up • Closed Caption • Event Announcement • Fight of the Night • In-Fight Promos • Sneak Peaks • In Break Movie/Video Game Vign. • Pre/Post Presenting Sponsors • Weigh-ins Presenting Sponsor • Pre-Fight • Predictions • Fighter Profiles • Strike Zone • Desk Signage • Post-Fight • Knockout/Submission of the Night Tier 1 Tier 2 Tier 3

  12. The Ultimate Fighter 2012 • Season 15 Premieres 3/9 • Season 16 Premieres 9/14 • The Ultimate Fighter format: • 60 minute show = 30 minutes reality / 30 minutes live fight • Spring and Fall season episode format: • Episode 1 - 2–Hour Premiere • Episodes 2-12 - 1–Hour Shows • Episode 13 Finale – 3 Hours • Imminent Business : • MillerCoors, DirecTV, TapouT, Dave & Busters, THQ, US Marines, Hooters • Working Targets: • AXE, Taco Bell, Subway, Geico, Dew/Amp, GM, Casio, Harley Davidson, Old Spice, Buffalo Wild Wings, Boost Mobile, Verizon, T-Mobile, VW, GameFly, Pizza Hut, 5-Hour Power, Kraft, NOS, Sonic, Dodge, Wrangler • Target Categories: • Apparel, Beverage (Including Energy), Electronics, Spirits, Insurance, Auto After Care, Financials, Studios, Gaming

  13. The Ultimate Fighter 2012 • Full Year Sponsorship • Spring and Fall season • $3M • 3 unit TUF Strip • Minimum $300k • annual spend • Integration/Feature • Half Year Sponsorship • One season • $1.75M • 3 unit TUF Strip • Minimum $150k • annual spend • Integration/Feature

  14. The Ultimate Fighter – Season 13 • Center Mat • 4 (8) Outer Mat Placements • 4 (8) Rails/Sides Placements • 4 (8) Posts Placements

  15. The Ultimate Fighter – Season 14

  16. The Ultimate Fighter – Previous Sponsors • TUF 14 (Fall 2010): • Product integration – Miller / Harley Davidson (small amount of clothing) / Dodge (coach vehicles) • Octagon center - Dave & Busters • Octagon sides – Dodge / Miller Lite / Capcom / Ubisoft • Octagon posts – Miller • Tale of the tape - Miller • Fight replay – Marines • Weigh In / Announcement - Dodge • Clock – Miller • TUF 13 (Spring 2010): • Product integration – Miller Lite / Jack Links Beef Jerky • Octagon center – Burger King • Octagon sides – Miller Lite / Schick / Dodge / Bathesda – Brink / X-Men First Class • Octagon posts – 6-hour power • Prep point – 6-hour power • Locker room door signs - 6-hour power • Tale of the Tape - Miller • Fight replay – Marines • Weigh in / Announcement – Dodge • Clock – Schick-Edge

  17. The Ultimate Fighter 2012 • Opportunities • Custom Branded Product integration • Starts with a brand brief • QSR • Video Games • Apparel • Vehicles • In-House • Octagon Signage • Locker Room • Entry Mat • Tale of the Tape • Fight Clock • Fight Announcement • Fight Replay • Fan Voting/Voting Revealed • Sweepstakes • Weigh-In Announcement

  18. UFC on FUEL TV Opportunities • Targets: Clients Targeting UFC Programming • Scatter • Short Flights • Minimum Budgets ($100k or Less) • Official Weigh-In Sponsorships • PPV Replay Packages • Quarterly Programming Packages • 500+ Hours of UFC Programming Annually • Product Integrations • UFC Tonight, UFC Unleashed • Custom Ideation Development • Commercial Pod Roadblocks • Short-Form Vignettes • Branded ID’s and Billboards

  19. UFC on FUEL TV Schedule – No Fight Week

  20. UFC on FUEL TV Schedule – Fight Week

  21. Next Steps • Continue to Aggressively Pitch UFC Packages to Incumbents and Targets • Live Fight Packages • TUF • UFC on FUEL TV • Explore Multi-Year Partnerships • Break New Categories • Joint Calls with UFC Sales Team • Let’s close cross platform deals and leverage the brand and marketing powers of FOX SPORTS and the UFC • Be FOCUSED, AGGRESSIVE and PASSIONATE • UFC is the next hot property that the market wants to talk about

More Related