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Hype Replenish Your Energy.

Hype Replenish Your Energy.

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Hype Replenish Your Energy.

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  1. HypeReplenish Your Energy. By Cleo Papadopoulos & Lauren McIntire

  2. Top 3 Sports Drinks • Gatorade • PowerAde • Vitamin Water

  3. http://www.youtube.com/watch?v=DwhTYFwfACA • Sales: US $5.6 billion • Available in more than 80 countries • About 30 flavors

  4. Advertising: Gatorade uses eye-catching displays and posters. • Some supermarkets sample the product. • Types of ads: Commercials, website, print, sponsorship, partnerships, promotions, sports events. • Appeals to athletic youth leading an active lifestyle. • Promises to quench thirst, prevent dehydration, and make you feel more active and energized.

  5. http://www.youtube.com/watch?v=9byyGbPCRas • Sales: $202,712,900. • Has 8 different flavors. • Promises hydration and energy. • The bottle design is easy to grip, open, and bring on the go which appeals to consumers. • Advertising: Year round billboards in urban areas & sports magazines.

  6. http://www.youtube.com/watchv=2Cj3aBjCJyM • Sales: $1 billion US • Targets consumers who are ready to pay a slightly higher price for a healthy alternative to soft drinks. • 16 flavors that target a wide array of people’s needs. • Advertises through billboards and commercials.

  7. Why Hype is Better. • Unlike most sports drinks Hype contains just the right amount of sugar to provide energy and taste, but to prevent your body from slowing down. • Hypealso contains electrolytes which provides you body with the electrical charges it needs to function.

  8. Not all sports drinks allow you to perform at your best. There is a lot of false advertising that makes many sport drinks seem of higher standard than they are. • Many have too much sugar which dehydrates the body and slows down it’s performance. Hype does the exact opposite….

  9. Hype is an isotonic drink. • This means Hype has a mineral-salt concentration the same as an athletes normal body fluids. • This concentration allows the body to properly dehydrate and deliver energy to the muscles. • This is important, because when working hard, the body will be able to constantly refresh itself.

  10. Replenish your energy.