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Creative Advertisement Campaign for Giggle Gum: Engaging the Community

This project outlines an advertisement campaign for Giggle Gum, focusing on introducing the product to the general public and establishing a positive corporate image. The campaign employs vibrant illustrations and catchy phrases to attract a family-oriented audience. It aims to evoke cheerful and inviting moods while utilizing various media including TV spots, radio PSAs, and printed materials. By highlighting the values of community and positivity, we will ensure effective communication and engagement with our target audience.

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Creative Advertisement Campaign for Giggle Gum: Engaging the Community

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  1. This Business Called Learning Giggle Gum Advertisement Campaign ©2004 md sherman person

  2. Giggle Gum • Write and illustrate an advertisement for Giggle Gum • Identify three purposes for the advertisement • Distinguish appropriate moods to reach the chosen audience • Create a suitable campaign for public relations purposes

  3. Written and Illustrated Advertisements • Writing Advertisements: • Follow the rules for writing and grammar • Use expanded vocabulary • Incorporate “catchy” words and phrases • Illustrated Advertisements: • Bright and “catchy” colors • Pictures showing true depictions • Positive images and thoughts

  4. Identify Purposes for the Advertising • Introduce the product to the general public • TV spots • Radio PSA • Printed flyers, brochures, articles • Create a popular and positive image of the company • Family-oriented • Community driven

  5. Appropriate Moods for the Audience • Cheerful • Positive • Inviting • Assertive • Corporate

  6. Create a Suitable PR Campaign • Timeliness • Dissemination of information • Public representatives • After hours contacts • Staffing/Cost

  7. Conclusion: • Types of advertisements • Purpose of advertisement • Audience and mood • Suitable campaign

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