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American Airlines Rebranding

American Airlines Rebranding. Erika Biederbeck Darin Devine. American Airlines Rebranding. American Airlines rebranded for the first time in over 40 years Total rebranding: Logo, interior and exterior of plane, kiosk, terminal, website, etc.

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American Airlines Rebranding

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  1. American Airlines Rebranding Erika Biederbeck Darin Devine

  2. American Airlines Rebranding • American Airlines rebranded for the first time in over 40 years • Total rebranding: Logo, interior and exterior of plane, kiosk, terminal, website, etc. • Took over 2+ years to meet with branding consultants • Ordered 550 new planes • “The old identity was slightly skewed to a more powerful American image. We needed to move it to, we call it ‘American spirit’.” –Sven Seger • Technology. Entertainment. Progress.

  3. Logo

  4. Questions? • Do you think they went in a good direction with the new brand image? • Will the rebranding be successful? • Do you think this rebranding is enough to save the company?

  5. Source http://www.fastcodesign.com/1671677/american-airlines-rebrands-itself-and-america-along-with-it#1

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