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Boston Red Sox

Boston Red Sox

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Boston Red Sox

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Presentation Transcript

  1. Boston Red Sox By: Chantel Salinas-Garza

  2. Appeals to people living in the Boston area -Based on location Geographic

  3. People that like sporting events • People who want to spend quality time with family/friends • People who like baseball • Mainly male gender of all ages • Opening is fathers day weekend so kids going with their fathers get discount on their tickets • First 200 attendees get a Boston red sox baseball Demographic

  4. Members of the team go on a talk show/news in the mornings/evenings the week prior to game day and promote the game day opening talk about the father son discount, • Have people call in to try and get free tickets to opening day Psychographic

  5. They would benefit from having a good time with family and friends Buying the merchandise as souvenirs to have forever Being apart of the new Boston Red Sox baseball season opening day. Behavior