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Train the Trainers 17 & 18 May 2010 Sofia, Bulgaria

Train the Trainers 17 & 18 May 2010 Sofia, Bulgaria. CHANGE AGENTS. POLITICS European Parliamentarians National Parliamentarians Policy makers. CHANGE AGENTS. POLITICS European Parliamentarians National Parliamentarians Policy makers. CIVIL ORGANISATIONS Consumer organisations

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Train the Trainers 17 & 18 May 2010 Sofia, Bulgaria

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  1. Train the Trainers 17 & 18 May 2010 Sofia, Bulgaria

  2. CHANGEAGENTS

  3. POLITICS • European Parliamentarians • National Parliamentarians • Policy makers CHANGE AGENTS

  4. POLITICS • European Parliamentarians • National Parliamentarians • Policy makers • CIVIL ORGANISATIONS • Consumer organisations • Minority organisations • Workers Unions • Teachers unions • Religious organisations • Political parties • Pressure groups CHANGE AGENTS

  5. POLITICS • European Parliamentarians • National Parliamentarians • Policy makers • CIVIL ORGANISATIONS • Consumer organisations • Minority organisations • Workers Unions • Teachers unions • Religious organisations • Political parties • Pressure groups CHANGE AGENTS • EDUCATIONAL INSTITUTES • Research institutes • Media training centres • Schools for Journalism • Universities • Regular education

  6. POLITICS • European Parliamentarians • National Parliamentarians • Policy makers • INDIVIDUALS • Journalists • HRM-managers • Diversity managers • Programme makers • Opinion leaders • Dignitaries • Community leaders • CIVIL ORGANISATIONS • Consumer organisations • Minority organisations • Workers Unions • Teachers unions • Religious organisations • Political parties • Pressure groups CHANGE AGENTS • EDUCATIONAL INSTITUTES • Research institutes • Media training centres • Schools for Journalism • Universities • Regular education

  7. MEDIA ENVIRONMENT

  8. LEGISLATION AND CONTROLLING BODIES MEDIA ENVIRONMENT

  9. LEGISLATION AND CONTROLLING BODIES MEDIA ENVIRONMENT MEDIA USERS

  10. LEGISLATION AND CONTROLLING BODIES MEDIA ENVIRONMENT MEDIA USERS LABOUR MARKET

  11. LEGISLATION AND CONTROLLING BODIES MEDIA OUTLETS MEDIA ENVIRONMENT MEDIA USERS LABOUR MARKET

  12. MEDIA OUTLETS Local, regional, national and global Public and commercial

  13. PRINT • Newspapers • Magazines MEDIA OUTLETS Local, regional, national and global Public and commercial

  14. PRINT • Newspapers • Magazines • RADIO • Terrestrial • Satellite • Cable • Digital • Internet MEDIA OUTLETS Local, regional, national and global Public and commercial

  15. PRINT • Newspapers • Magazines • RADIO • Terrestrial • Satellite • Cable • Digital • Internet MEDIA OUTLETS Local, regional, national and global Public and commercial • TELEVISION • Terrestrial • Satellite • Cable • Digital • Internet

  16. PRINT • Newspapers • Magazines • INTERNET • Portals • Websites • Weblogs • Forums • Web Radio • Web Television • E-zines, journals • RADIO • Terrestrial • Satellite • Cable • Digital • Internet MEDIA OUTLETS Local, regional, national and global Public and commercial • TELEVISION • Terrestrial • Satellite • Cable • Digital • Internet

  17. MEDIA OUTLETS

  18. OWNERSHIP • Public • Independent • Government appointees • Representation of the audiences • Association / membership organisations • Commercial • Individual • Corporate • Cross ownership MEDIA OUTLETS

  19. OWNERSHIP • Public • Independent • Government appointees • Representation of the audiences • Association / membership organisations • Commercial • Individual • Corporate • Cross ownership • COMPANY POLICIES • Commercial policies • Journalistic principles • Programming policies • Personnel-policies • Diversity policies • Sponsor and PR – policies • Political alliances MEDIA OUTLETS

  20. OWNERSHIP • Public • Independent • Government appointees • Representation of the audiences • Association / membership organisations • Commercial • Individual • Corporate • Cross ownership • COMPANY POLICIES • Commercial policies • Journalistic principles • Programming policies • Personnel-policies • Diversity policies • Sponsor and PR – policies • Political alliances MEDIA OUTLETS • STAFF • Management • Journalistic staff • Programme makers • Technical facilitators • Creative facilitators • Secretarial staff

  21. OWNERSHIP • Public • Independent • Government appointees • Representation of the audiences • Association / membership organisations • Commercial • Individual • Corporate • Cross ownership • MEDIA FACILITATORS • Press agencies • Production companies • Facility companies • Advertising companies • Audience research and ratings institutes • Pollsters • Manpower agencies • Training institutes • COMPANY POLICIES • Commercial policies • Journalistic principles • Programming policies • Personnel-policies • Diversity policies • Sponsor and PR – policies • Political alliances MEDIA OUTLETS • STAFF • Management • Journalistic staff • Programme makers • Technical facilitators • Creative facilitators • Secretarial staff

  22. LABOUR MARKET

  23. BRANCH CENTRES LABOUR MARKET

  24. BRANCH CENTRES LABOUR MARKET EMPLOYERS ORGANISATIONS

  25. BRANCH CENTRES LABOUR MARKET EMPLOYERS ORGANISATIONS VOCATIONAL TRAINING

  26. BRANCH CENTRES WORKERS UNIONS LABOUR MARKET EMPLOYERS ORGANISATIONS VOCATIONAL TRAINING

  27. CONTROLLING BODIES • Independent Broadcasting Authorities • Councils of Journalism • Press complain structures • Ombudsman • Parliaments • Ministry of Press

  28. STATUS • CONTROLLING BODIES • Independent Broadcasting Authorities • Councils of Journalism • Press complain structures • Ombudsman • Parliaments • Ministry of Press

  29. STATUS • CONTROLLING BODIES • Independent Broadcasting Authorities • Councils of Journalism • Press complain structures • Ombudsman • Parliaments • Ministry of Press RESPONSIBILITIES CONTROLLING BODIES

  30. STATUS • CONTROLLING BODIES • Independent Broadcasting Authorities • Councils of Journalism • Press complain structures • Ombudsman • Parliaments • Ministry of Press RESPONSIBILITIES CONTROLLING BODIES ACCOUNTABLE TO WHOM?

  31. STATUS • CONTROLLING BODIES • Independent Broadcasting Authorities • Councils of Journalism • Press complain structures • Ombudsman • Parliaments • Ministry of Press RESPONSIBILITIES MEDIA ORGANISATIONS RESPONSIBILITIES CONTROLLING BODIES ACCOUNTABLE TO WHOM?

  32. MEDIA CONSUMER

  33. AUDIENCE • Program message • Information • Education • Culture MEDIA CONSUMER

  34. AUDIENCE • Program message • Information • Education • Culture • CONSUMER • Licence fee • Broadcast tax • Cable fee • Satellite fee • Phone in costs • TV- and internet shopping • Target group advertisers MEDIA CONSUMER

  35. AUDIENCE • Program message • Information • Education • Culture • CONSUMER • Licence fee • Broadcast tax • Cable fee • Satellite fee • Phone in costs • TV- and internet shopping • Target group advertisers MEDIA CONSUMER • PRODUCER • Interactive media • Community media • Internet • Participation in programmes • Part of the news

  36. AUDIENCE • Program message • Information • Education • Culture • CONTROLLER • Ratings • Monitoring- and mediawatch activities • Consumer organisations • Civil organisations • CONSUMER • Licence fee • Broadcast tax • Cable fee • Satellite fee • Phone in costs • TV- and internet shopping • Target group advertisers MEDIA CONSUMER • PRODUCER • Interactive media • Community media • Internet • Participation in programmes • Part of the news

  37. MEDIAUSERS

  38. NGO’s and minority organisations • Spokespersons • Representation in advice councils MEDIAUSERS

  39. NGO’s and minority organisations • Spokespersons • Representation in advice councils • Participation and co-operation in programs • Experts • Talkshows • Entertainment MEDIAUSERS

  40. NGO’s and minority organisations • Spokespersons • Representation in advice councils • Participation and co-operation in programs • Experts • Talkshows • Entertainment MEDIAUSERS • Interactive participation • Letters to the editor • Media monitoring • Dialogues with journalists

  41. NGO’s and minority organisations • Spokespersons • Representation in advice councils • Participation and co-operation in programs • Experts • Talkshows • Entertainment • Media education • School curricula • Critical media behaviour MEDIAUSERS • Interactive participation • Letters to the editor • Media monitoring • Dialogues with journalists

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