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Its’ awesome by: Christopher Erstine Fall 2011

Tequila . Its’ awesome by: Christopher Erstine Fall 2011. Total category sales: $ 152,434,000.40 Average % item on deal: 16.4% No private label in our area Average spent on item during trip: $22.40 Not highly penetrated Retailer is in control. Overview.

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Its’ awesome by: Christopher Erstine Fall 2011

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  1. Tequila Its’ awesomeby: Christopher Erstine Fall 2011

  2. Total category sales: $ 152,434,000.40 • Average % item on deal: 16.4% • No private label in our area • Average spent on item during trip: $22.40 • Not highly penetrated • Retailer is in control Overview

  3. Main retail competitors are Liquor World, Wal-Mart and W. Siloam SpringsPrevalent national brands: Jose Curve PatronSuaza

  4. Tequila buyers by income in Northwest Arkansas Demographics

  5. Tequila buyers by age Demographics

  6. Tequila buyers by family type Demographics

  7. Dominant Brands

  8. Dominant Brands These brands have a high stocking rate due to the popularity of the brands

  9. Margins • Retailers appear to give space for sales volume • This is consistent to the role of the category: Cash Machine • High Gross Margins with decent sales

  10. Questions? Or a shot?

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