1 / 13

Diffusion of Innovations in Relation to Precision Agriculture

Diffusion of Innovations in Relation to Precision Agriculture. By: Mark E. Frieouf. Recognition of a Problem or Need. Problem Over applying of chemical (fertilizer, herbicides, etc.) .95 million metric tons annually leached into Mississippi River Need

luther
Télécharger la présentation

Diffusion of Innovations in Relation to Precision Agriculture

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Diffusion of Innovations in Relation to Precision Agriculture By: Mark E. Frieouf

  2. Recognition of a Problem or Need • Problem • Over applying of chemical (fertilizer, herbicides, etc.) • .95 million metric tons annually leached into Mississippi River • Need • A way of producing more food for a growing population with the same amount of farm land • World population expected to be 9 billion in 2050

  3. Development • Development of an innovation is the process of putting a new idea in a form that is expected to meet the needs of an audience of potential adopters. • Key Developers & Researchers of Precision Technology • Oklahoma State University • Purdue University • Ohio State University • University of Missouri • Penn State University

  4. Commercialization • Commercialization is the production, manufacturing, packaging, marketing, and distribution of a product that embodies an innovation. • Companies • John Deere(GreenStar) • Trimble(Ez Steer) • NTech (GreenSeeker)

  5. Adoption of Innovations • Perceived Attributes of an Innovation • Relative Advantage • Compatibility • Complexity • Trialability • Observability

  6. Relative Advantage • Relative advantage is the degree to which an innovation is perceived as being better than the idea it supersedes. • Related Examples • Is AutoSteer and automatic row shutoff more efficient than planting with only markers? • Is variable rate N application better than uniform application of the whole field? • Also…. • Is the adoption of the innovation economically feasible ? • Are there any incentives for adopting?

  7. Compatibility • Compatibilityis the degree to which an innovation is perceived as consistent with the existing values, past experiences, and needs of potential adopters. • Related Examples • Do I have the equipment that I need to be able to use this new technology? • Does this new technology relate to the kind of farming I practice and want to continue to practice? • Am I willing to spend the money it will take to acquire everything I need to be able to use this technology?

  8. Complexity(negatively related to its adoption) • Complexity is the degree to which an innovation is perceived as relatively difficult to understand and use. • Related Examples • Do I have the knowledge and skills to be able to operate the new systems? • How long is it going to take me to learn the new system? • Also…. • Are there means of learning how to use the product such as seminars, informational videos, etc…

  9. Trialability • Trialability is the degree to which an innovation may be experimented with on a limited basis. • Related Examples • Am I able to experiment with this technology , before I purchase it. • Could I maybe go to someone who has incorporated the new technology within there operation and experiment with it there. Also…. • Trialability is more relevant to early adopters because they have no precedent available to follow.

  10. Observability • Observability is the degree to which the results of an innovation are visible to others. • Related Examples • Can I see the technology at work? ( Yield, N efficiency, more profit, etc..) Are other farmers experiencing obvious benefits after adopting this technology?

  11. Adopter Categories Innovators- Interested in new ideas. Usually have control of substantial financial resources. Early adopters- Usually locals who are respected for their previous success and feel like they must make judicious innovation decisions to maintain a central position in the communication network of a system. Early Majority- Adopt just before the average member of a system. They interact frequently with their peers but are not leaders of their social system. Late Majority- Usually skeptical. Adopt new ideas just after the average member of a system. May be a result of economic necessity or the result of increasing peer pressures. Laggards- Traditional. The last in a social system to adopt an innovation. Almost isolated in their social networks. The point of reference for the laggards is in the past. Tend to be suspicious of innovations , decisions are primarily made by what has happened in the past.

  12. Consequences • Consequences of Adoption • Financial Problems related to the initial investment of purchasing new precision systems. • Consequences of Rejection -- Over usage of chemical and seed which in turn result in less profit. -- Environmental Issues due to over use of chemical.

  13. Thank YouQuestions???

More Related