Revenue Results $2200 for a 3-day online blitz concentrated (THUR/FRI/SAT) - PowerPoint PPT Presentation

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Revenue Results $2200 for a 3-day online blitz concentrated (THUR/FRI/SAT) PowerPoint Presentation
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Revenue Results $2200 for a 3-day online blitz concentrated (THUR/FRI/SAT)

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Revenue Results $2200 for a 3-day online blitz concentrated (THUR/FRI/SAT)
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Revenue Results $2200 for a 3-day online blitz concentrated (THUR/FRI/SAT)

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  1. Slam Jam Weekend Dealer Blitz Charlotte / WSOC & WAXN • Revenue Results • $2200 for a 3-day online blitz concentrated (THUR/FRI/SAT) • 7 Weekend packages successfully sold to area dealers since Memorial Day… booked $15,400 and closing more! • Client Results • Tracked and measured impressions with direct links to dealers website for sales event. • Web blitz averaged 200 click-thru’s to dealers webpage over 3-day period. • What Was Sold? • Rich Media Home page push down (THUR ONLY) • 200,000+ impressions scheduled on site high traffic areas (THUR/FRI/SAT) • Exclusive Banner News Headline Emails (THUR/FRI/SAT) Home page Push Down Runs Thursdays Only News Headline Emails • Why did they buy? • Dealers are tired of Newspapers inefficiency • Weekend Web blitz provides direct and dynamic ads • leading up to weekend sales event. • Clients DOMINATE website for 3 days - enormous • concentrated exposure. • Auto GM’s understand consumer movement to Web. • Agency’s present innovative package to their dealers • and position blitz value against print resulting in • garnering the agency commission. • Who Bought it? • Agency Media Planners • Auto Dealer GM’s