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Marketing research is a combination of one process or many processes which help to build a connection between the company with their potential customers. Marketing assignment is incomplete without a good market research. It provides the crucial information like:<br>Market need<br>Market size<br>Market competition<br>Marketing analysis
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Marketing research is a combination of one process or many processes which help to build a connection between the company with their potential customers. Marketing assignment is incomplete without a good market research. It provides the crucial information like: • Market need • Market size • Market competition • Marketing analysis • Through these information one can create a better marketing strategy resulting in a good research project. The professional writers working with us will help you in writing the best online marketing research assignment. • Writing market research assignment involves two types of market research techniques • SWOT Analysis: Strength, Weakness, Opportunity and Threat • Market information and market segmentation
The Market Research Process Market research process of collecting all the relevant information about the market . Market research process is mentioned below: Define the Problem or Opportunity: The most crucial part is defining the problem and objective of the research. One should know what information is needed. There is always lack of information to make a proper decision. One should know what to look for and how.
The Market Research Process • 2. Develop your research design: Now it’s time to design the research plan. While developing the design one should keep in mind various aspects like on how, when, where, and what. Some information is essential like • how are the target audience • how to contact the targeted customers • where will the research be conducted • how will you attract the people etc.
3. Record And Collect The Data: This is meat and potatoes in the process of market research. Data can be qualitative and quantitative through various means like interview, surveys, field test, etc. 4. Analyzing the Data: After collecting all the information, analyze the data via graphs, pie charts, tables etc. This will help to jump up onto a certain conclusion. 5. Framing Conclusion: The entire research is complete. Now it’s time to take some actions. So one should start developing marketing campaigns. 6
Types of Marketing Research • Primary Research: It is carried out to answer specific questions or issues. To get the information from the target audience, group survey, direct interview, etc. are ways to obtain the required details. Examples of primary research are: • Interviews (telephone or face-to-face) • Surveys (online or mail) • Questionnaires (online or mail) • Observations • Focus groups • Visits to competitors' locations
2. Secondary Research: In this study and analysis is done by other party like a government agency or an educational institutes. One can also obtain secondary research through: • Magazine • Industry publications and trade journals, • Library • Contacting trade organizations. • Collecting data from government agencies • Books 8
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