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Transform Your Merchandise Strategy: 15 Years of Expertise in Entertainment and Retail

At The Merchandise Lab, we imagine, innovate, and surprise by leveraging our 15 years of experience in merchandise for entertainment parks and beyond. Our skilled team excels in design, purchasing, quality control, logistics, and China sourcing. We conduct extensive market research, internal surveys, and statistics analysis to create targeted promotions and branding strategies. From ideation and custom production to store design and visual display, we help enhance your retail offerings. Explore the potential of special editions, guerrilla marketing, and co-branding opportunities with us!

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Transform Your Merchandise Strategy: 15 Years of Expertise in Entertainment and Retail

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Presentation Transcript

  1. imagine - innovate - surprise

  2. Our skills • 15 years experience in • merchandise • entertainment parks • Internal departments • design • purchasing • quality control • logistic • China sourcing office

  3. Marketing • Internal surveys • Market researches • Statistics and analysis • Targeting and positioning • Promotions • Licensing • Co-marketing • Brochures and maps • Mascots and costumes

  4. Merchandise • Characters • ideation • artwork • storyboard • Gifts • concept • design • custom made production • Give away and guerrilla • Special and limited editions • Branding strategy

  5. Retail • Shop • design • theming • layout • walk-in • visual display • Pricing • Stock management • Web shop • Staff training • External pop up stores

  6. The first step • A tour and some picture inside • the park • the gift shop • A small talk to figure out • the customer segmentation • facts and figures • needs and goals • Then we will present a list of proposals

  7. the Lab Luca Liboa JuriaanHoudijk Binckhorstlaan 36         2516BE  Den Haag The Netherlands Tel:  +31 - 70 2629705 Fax: +31 - 70 8910440 mail: l.liboa@keyme.eu mail: j.houdijk@keyme.eu web: www.themerchandiselab.eu a brand of

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