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imagine - innovate - surprise

imagine - innovate - surprise. Our skills. 15 years experience in merchandise e ntertainment parks Internal departments design purchasing quality control logistic China sourcing office. Marketing. Internal surveys Market researches Statistics and analysis Targeting and positioning

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imagine - innovate - surprise

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  1. imagine - innovate - surprise

  2. Our skills • 15 years experience in • merchandise • entertainment parks • Internal departments • design • purchasing • quality control • logistic • China sourcing office

  3. Marketing • Internal surveys • Market researches • Statistics and analysis • Targeting and positioning • Promotions • Licensing • Co-marketing • Brochures and maps • Mascots and costumes

  4. Merchandise • Characters • ideation • artwork • storyboard • Gifts • concept • design • custom made production • Give away and guerrilla • Special and limited editions • Branding strategy

  5. Retail • Shop • design • theming • layout • walk-in • visual display • Pricing • Stock management • Web shop • Staff training • External pop up stores

  6. The first step • A tour and some picture inside • the park • the gift shop • A small talk to figure out • the customer segmentation • facts and figures • needs and goals • Then we will present a list of proposals

  7. the Lab Luca Liboa JuriaanHoudijk Binckhorstlaan 36         2516BE  Den Haag The Netherlands Tel:  +31 - 70 2629705 Fax: +31 - 70 8910440 mail: l.liboa@keyme.eu mail: j.houdijk@keyme.eu web: www.themerchandiselab.eu a brand of

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