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ExactTarget State of Indiana Partnership Overview November 21, 2006

Explore the partnership opportunities with ExactTarget, a leader in on-demand email solutions with a focus on deliverability expertise. Benefit from cost savings for Indiana customers. Access detailed tracking, reporting, and subscriber management features.

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ExactTarget State of Indiana Partnership Overview November 21, 2006

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  1. ExactTarget State of Indiana Partnership Overview November 21, 2006

  2. ExactTarget Overview • Founded in 2000 • Sole Focus: Superior On-Demand Email Solutions • Headquartered in Indianapolis • 200 Employees Solely Focused on Outbound Email Solutions • 5,000+ Clients Utilizing ExactTarget Under Annual Contract • 98% Deliverability (Tested by Pivotal Veracity) • Number 56 on the 2005 Inc. 500

  3. Customers Across All Segments

  4. ExactTarget Benefits • Ease of Use to Create Email Campaigns • Simple Subscriber Management • Detailed Tracking and Reporting • Deliverability Expertise and Technology

  5. ExactTarget State Customer Email Examples

  6. Cost SavingsNew State Customers Standard RateState Rate Software Package and Implementation Basic Marketer $3,500 $1,500 Advanced Marketer $14,500 $4,500 Email Messaging Fees 5.0 cents 1.0 cents Consulting & Services Hours $150/hour $100/hour

  7. Cost SavingsExisting Agencies – More functionality to be better marketers Standard RateState Rate Software Package and Implementation Family & Social Services Administration $7,000 $4,500 Indiana Arts Commission $2,550 $2,000 Indiana Dept of Workplace Development $4,500 $1,800 Indiana Economic Development Corporation $5,250 $1,800 Public Employees Retirement Fund (PERF) $5,500 $1,800

  8. ExactTarget Training and Support

  9. ExactTarget Feature OptionsBasic Marketer

  10. ExactTarget Feature OptionsAdvanced Marketer

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