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Questionnaire Design

This questionnaire design guide explains how to determine questions, select question types, design the sequence and layout, and ensure clarity and precision. It focuses on exploring factors influencing candidates' choice of MBA program at Islamic University of Lebanon.

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Questionnaire Design

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  1. Islamic university of Lebanon Economics and Business Adm. MBA – 2015/2016 Questionnaire Design SPSS Prepared by: Ali Abdallah

  2. Design of the questionnaire can be split in to three elements SPSS a) Determine the questions to be asked b) Select the question type for each question and specify the wording c) Design the question sequence and overall questionnaire layout

  3. - A key link needs to be established between the research aims and the individual questions via the research issues. Issues and questions can be determined through a combined process of exploring the literature and thinking creatively . SPSS Survey aims: to explore the factors that might explain the reasons that Islamic University of Lebanon candidates give for undertaking a MBA program:

  4. Decide on a Layout and Sequence SPSS - Questionnaire should has a title. - Date of the version should be printed on the questionnaire. - A brief introductory statement. - Contact and return information should be included on the questionnaire. - Standardize by using as few question types.

  5. Question Types SPSS - Open vs. Closed - Single vs. Multiple responses - Ranking - Rating

  6. Open vs. Closed Questions SPSS Open question : What do you think are the reasons for football hooliganism? Implies a whole range of replies Make very precise judgment of each individual Closed question :Do you think football hooliganism is caused by: (tick if appropriate)

  7. IF your questions cannot be categorized until all the replies are returned then ensure that sufficient space is included for the question and leave a space in the margin to code a numeric response. SPSS e.g. What was the main problem you encountered with your wheelchair?

  8. Single Questions SPSS - Only one box should be ticked Which of the following means do you use to travel to college? One variable Declaration Multiple Questions - Tick as many boxes "tick all boxes that apply". Which is your most usual means of traveling to college? Three variable Declaration

  9. Think about this : SPSS Never be tempted to use the following structure You will have problems when summarizing these results

  10. Ranked Responses SPSS - Only one box should be ticked Each option should be coded as separate variable (5 variables)

  11. Rated Responses SPSS Each of the four rows will form a separate variable contains numeric code from 1 to 5

  12. Decide on Question Wording SPSS • Some general rules can be stated on question wording: • Be concise and unambiguous • Avoid double questions • Avoid questions involving negatives • Ask for precise answers • Avoid leading questions

  13. Be Concise and Unambiguous SPSS Concise: Make questions brief and clear Bad: "do you believe that the UK should have a bicameral parliament?" Good: "do you believe that the UK should have upper and lower houses of parliament?" Ambiguity: Check for ambiguity Bad: "have you been to the cinema recently" Good: "have you been to the cinema in the last two weeks?"

  14. Avoid double questions SPSS Make questions brief and clear Bad: Do you think the British should eat less and exercise more? Good:

  15. Avoid questions involving negatives SPSS

  16. Ask for precise answers SPSS Avoid leading questions "Do you agree with the majority of people that the health service is failing?"

  17. SPSS Discussion

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