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The importance of PR when you’ve hit the technology jackpot!

The importance of PR when you’ve hit the technology jackpot!. Andy Boyce 13 February 2007. Some of the best know companies…. Many of world leading companies were built on leading edge technology They are leveraging excellent PR based on their technical capabilities.

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The importance of PR when you’ve hit the technology jackpot!

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  1. The importance of PR when you’ve hit the technology jackpot! Andy Boyce 13 February 2007

  2. Some of the best know companies…. • Many of world leading companies were built on leading edge technology • They are leveraging excellent PR based on their technical capabilities

  3. Technology providing positive PR • Established companies that have successfully used PR to promote their technology

  4. How does this translate to travel

  5. Things are changing

  6. Technology to create great PR opportunities • Stability • Performance • Usability • Personalised customer journey • Functionality • Content • Product mix • Dynamic pricing

  7. Case studies Background • 55 years of creating specialist holiday itineraries for discerning travellers • Complex travel itineraries across multiple destinations Previous issues • Call handling time • Very limited on-line booking capability • Multiple systems - manual, time consuming and error prone

  8. Case studies With new technology came….. • Massive reduction in call handling time • More product mix and complete flexibility • All products bookable on-line PR opportunities • Internal – staff moral, sales performance • External – customer experience, flexibility, 24/7 booking, trade and direct • New branding and strap line

  9. Case studies

  10. Podcasts

  11. Customer Reviews • More info for customers • Building trust • Nothing to hide!

  12. Blogging

  13. Videos & Google Earth

  14. What do you need to do to hit the jackpot ? • Get the basics right • Performance and stability • Have something to shout about • What’s your USP ? • Get the timings right • When you’re ready to talk about it • Provide a multi-channel approach • Don’t stand still !

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