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Stop TB Partnership

Stop TB Partnership. 11-13 October 2010 Global Business Coalition African Business Leaders on Health Johannesburg, South Africa L. Homero Hernandez Stop TB Partnership. Why use information education and communication tools to tackle public health issues?.

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Stop TB Partnership

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  1. Stop TB Partnership 11-13 October 2010 Global Business Coalition African Business Leaders on Health Johannesburg, South Africa L. Homero Hernandez Stop TB Partnership

  2. Why use information education and communication tools to tackle public health issues? • Power of PPPs to educate communities, employees, customers • Importance of cross-sector collaboration • Impact of utilizing art and celebrities to raise awareness and inspire action where vulnerable populations would hardly be reached through other means • Because it has been proved time after time in different health interventions, that only a multidisciplinary approach can effectively eliminate public health issues that affect developing countries in the world we live in today

  3. Community involvement: • Lamppost campaign • London + 9 major locations • Areas at high risk • Timeframe: 2 months Luis Figo – I'm stopping TB Campaign Official kick-off: London, World TB Day 08 • Global and local media: • British international and national media • Portuguese international and national media

  4. Kempinski AG: • 59 hotels in 25 countries (5 WHO Regions) • 400 000 postcards distributed • 3.300.000 viewers • 19 000 employees trained on TB • 2 advocacy events organized Luis Figo – I'm stopping TB Campaign Distribution: Global • IFRC • 150 000 postcards distributed • 30 000 posters distributed • 189 countries

  5. Kempinski / Eli Lilly / FABRICA Stop TB Postcard Campaign • The Luis Figo Postcard campaign – a joint collaboration between a hotel company, a PR firm and a pharmaceutical company • Developed to raise awareness and funding with little financial implications for their operations.

  6. Luis Figo – I'm stopping TB Campaign Distribution: Country-level • Burkina Faso: • 56 000 postcards distributed • Channels: schools, World AIDS Day, World TB Day, Total gas stations, pharmacies • 9 major cities involved Additional countries: Afghanistan (Dari and Pushto), Bahrain, Bosnia Herzegovina, Brazil, Djibouti, Egypt, Jordon, Kazakhstan, Kuwait, Lebanon, Libya, Moldova, Pakistan (Urdu), Qatar, Saudi Arabia, Sudan, Tunisia, Turkmenistan, Yemen

  7. The “Luis Figo World Tuberculosis cup” comic book • Supported by Eli Lilly • Translated into 8 languages including Hindi, Kswahili and Khmer • Designed to teach children about TB, its symptoms and preventive measures to take • Comic book later evolved into an animated cartoon dubbed into the 6 UN languages Tanzania: October 08 Cambodia: November 08 Brazil: March 09 South Africa: October 09 Belarus: October 09 Moldova: November 09 Kenya: December 09 Burkina Faso 09

  8. Global Partners Supporting the Figo Campaign:

  9. James Nachtwey and Becton Dickinson raise awareness about MDR and XDR TB • With the sponsorship of BD, James Nachtwey documented and exhibited the plight of TB patients’ struggle • The journey takes a world renown photographer through Cambodia, Lesotho, South Africa, Siberia, India, Swaziland, and Thailand • His photographs are shown at major art exhibitions in New York and projected in 50 major cities across the globe on giant video screens

  10. UK R&B Singer Craig David campaigning in Cape Town • Using the power of his celebrity status to fight stigma • Channeling messages to the youth through his social media networks – You Tube, Facebook and Twitter • Aiming to inspire others to take up the same challenges of increasing awareness of TB in endemic countries through educational campaigns and fighting stigma

  11. Lessons learnt from Global TB Information, Education and Communication (IEC) campaigns: • Early engagement of the Business Sector is key to successful and high-impact campaigns • Companies often don’t know how to get involved or sell it internally (senior management) • Clearly agreed objectives and measurable impact is crucial to getting buy-in • Match-making of companies’ priorities and the needs or gaps of national TB programmes should be systematized • 31 National TB Partnerships working in endemic countries in all of WHO 6 regions provide opportunities for engagement in IEC activities • National Partnerships have proven to be an effective entry point for companies- a recent project will record examples for wide distribution

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