Emily Goldspink, Fai Al Khalifa, Tarra Marino, Victoria Saber, Helen Tse

Emily Goldspink, Fai Al Khalifa, Tarra Marino, Victoria Saber, Helen Tse Level Up offices Boston, Ma Level Up offices Boston, Ma

Agenda Description of Organization & Industry Industry Analysis Company Analysis Competitor Analysis SWOT Goals & Strategies Product & Price Strategy Distribution Strategy Marketing Communications Strategy Financial Projections Monitoring & Control

What is LevelUp?: Organization & Industry Description Company Description: Division of the gaming company SCVNGR Creator of an Interchange Zero Payment network that allows customers to pay with their phones instead of cash or cards. b-to-b and b-to-c Industry Overview: Sector: Technology, Industry: Wireless Software SIC: 7372, NAICS: 511210

LevelUp is on its way UP Relevant Industry Trends Among Smartphone Users: 83% on the go 71% in restaurants 78% in retail stores Threat of Entry Low Intensity of Rivalry Low Bargaining Supplier of Buyers Low ✖

Company Analysis Raised $9 million in venture capital in August 2012. Raised in total its Series D round to just over $21 million. New funding is used to fuel: Product development Rapid expansion of its Interchange Zero mobile payment network. Paying with LevelUp: Merchant pays about 50% less in their payment processing fees than the card.

Competitor Analysis

Internal External

Marketing Goals: What? 1. Focusing to expand into the New England area and becoming a prominent way of paying within 1 year. Increase our business customers, merchants, by 50% in the area. 2. Reaching out for the young generation smart phone users in the Boston area and increasing customers by 50%. Aiming for college students in area. Younger generations and the ease with technology.

Marketing Goals: How How can LevelUp expand merchant knowledge and awareness by fifty percent in one year? How can LevelUp target college communities as a fast, easy, and technologically smart payment option? LevelUp Entertainment LevelUp Active Boston Sports Club Regal Cinemas Introduce to different on campus businesses! Easy for students to pay on the go. One of the LevelUp Boston Inspiration Boards

One of LevelUp’s POS Integration Dock

B-to-B Positioning Statement To local and national business owners who wish to increase their sales and decrease interchange fees, LevelUp is a mobile payment system that allows business owners to do both. LevelUp allows business owners to charge for their services anywhere and anytime at no cost to their business, because LevelUp takes care of the rest.

B-to-C Positioning Statement To Redbull drinking, late class sprinting, midnight night craving college students, LevelUp is a mobile payment system that won’t slow you down. LevelUp is a smartphone application that offers special promotions and allows you to pay for services anytime with the swipe of a QR code so you can take your on-the-go attitude anywhere.

Distribution Strategy: Direct channel: Email Distribute brochures/pamphlets and educate. Indirect channel: Retailers to advertise the software Restaurants have the LevelUp sign An intensive distribution

Marketing Communications Strategy Communications Objectives: Social media and email Personal information from places Proposed Budget: No funding needed for social media Recommended Media: Print ads, websites, direct mail Email

Marketing Communications Strategy cont. Trade and Sales Promotion Plan: Holiday seasons Merchant Rewards Program Public Relations Plan: Host an event for LevelUp users and friends. Publications Personal Selling: Open up a LevelUp store.

Financial Projections

Financial Projections cont.

Monitoring and Control Implementation Schedule:

Get on Our Level!

Emily Goldspink, Fai Al Khalifa, Tarra Marino, Victoria Saber, Helen Tse