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Subaru: Love Campaign

Subaru: Love Campaign. Devin Ryan Connor Taggart. Subaru: “Love where it takes you”. -Ad campaign focuses on pulling on consumers heart strings -Causes consumers to connect with the product, gives the car a personal/family touch

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Subaru: Love Campaign

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  1. Subaru: Love Campaign Devin RyanConnor Taggart

  2. Subaru: “Love where it takes you” • -Ad campaign focuses on pulling on consumers heart strings • -Causes consumers to connect with the product, gives the car a personal/family touch • -This ad campaign shows examples that viewers can relate to at any point in their life • -The main targets for this campaign are young to middle aged families

  3. Implementation and Evaluation • Appealing to personal states or feelings: • Safety, love, affection, nostalgia, security • Cut The Cord Ad creates an emotional bond with the product and company • Best Friend

  4. Combines emotional and rational appeal • These ads make sure to still touch on the fact that Subaru is a reliable, safe vehicle. This ties in the emotional bonds with a rational appeal • Baby Driver

  5. Love appeal, nothing stronger • “Love…It’s what makes a Subaru, a Subaru” • Since the Love campaign started 3 years ago, Subaru has doubled market share and surpassed 11 other car makers on the best sellers list • Moral Support

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