Effective Data-Driven Strategies for Wholesaler-Distributor Success
This presentation by Michael Sherman, Ph.D., CAE, outlines essential data-driven strategies for wholesalers and distributors. Key topics include methodology for measuring data, designing effective questionnaires, enhancing response rates, and analyzing member needs through various research tools. Learn how to apply golden rules in survey creation, utilize incentives to boost participation, and gather valuable insights through demographic analysis and feedback mechanisms. Equip your organization with the tools to gather, analyze, and utilize data effectively to enhance overall performance and connection with members.
Effective Data-Driven Strategies for Wholesaler-Distributor Success
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Presentation Transcript
Data-Driven StrategiesQuestionnaire Content & Design National Association of Wholesaler-Distributors January 28, 2008 Michael Sherman, Ph.D., CAE
Outline • 7 Measures Methodology • Data-Driven Strategies • Research Tools • Response Rates • Questionnaire Design • Incentives
Outline • Review of Surveys & Questions • General • Demographics • Content • Rating Scales • Ranking • Lists • Format • Golden Rules of Surveys
Measure 3 • Data-Driven Strategies
Data, Data, Data • Gather • Analyze • Use
Research Tools • Member Needs Surveys • Meeting Evaluations • Readership Surveys • Customer Service Metrics • Exit Surveys
Research Tools • Educational Needs Assessments • Government Affairs Priorities • Financial Performance • Web Metrics • Meeting Statistics
Response Rates • 15%-50% Typical • Declining • Respondents should be representative • Good questions encourage good response
Questionnaire Design • State purpose • Time required • Confidentiality • Minimize burden • Avoid open-ended • Online: follow up often
Incentives • Drawings • Discounts • Donations