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Segmente de audienta online Abordarea predictiv comportamentala

Segmente de audienta online Abordarea predictiv comportamentala Doru Panaitescu www.marketeer.ro. Agenda. Categorii de segmentare Abordarea predictiv comportamentala Segmente de consumatori online (abordarea comportamentala) Concluzii. Abordarea comportamentala.

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Segmente de audienta online Abordarea predictiv comportamentala

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  1. Segmente de audienta online Abordarea predictiv comportamentala Doru Panaitescu www.marketeer.ro

  2. Agenda • Categorii de segmentare • Abordarea predictiv comportamentala • Segmente de consumatori online (abordarea comportamentala) • Concluzii

  3. Abordarea comportamentala • Exista patru categorii mari de segmentare • Abordareademografica • Abordareapsihografica • Abordareacontextuala • Abordarea predictiv comportamentala

  4. DE CE ? DE CE si cand ? Psihografic Predictiv Comportamental CINE ? CE ? Socio – demografic Comportament Criterii de segmentare

  5. Segmentarea: exemplu Softpedia Digital youth Real Estate Intenders Active Gamer Traveler Gadget geek

  6. Piata de targeting predictiv-comportamental • In SUA si Europa • Tacoda SUA, • AudienceScience (SUA), • Nugg.ad (achizitionat de DHL), • Value Click (SUA) • In Romania: • Httpool (tehnologie Nugg.ad), • ArboInteractive (Behavia). • Thinkdigital (Grecia)

  7. Segmentarea predictiv comportamentala

  8. Segmente de consumatori tip shopping • Avid shoppers • Back to school shoppers • Beauty and fashion shoppers • Shopping Influencers • Seasonal shoppers (spring, summer, winter shoppers) • Budget shoppers • Online shoppers • Valentines Day Shoppers • etc

  9. Va multumesc! doru@marketeer.ro http://www.dorupanaitescu.ro http://www.twitter.com/dorupanaitescu http://www.linkedin.com/dorupanaitescu

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