Session on Human Resources & Capacity Building “Skills for Greening Cities”

1. Session on Human Resources & Capacity Building “Skills for Greening Cities” Dilip Chenoy MD & CEO

2. Urban youth : Growth, Opportunity & Migration • The youth population in the age- group 15-34 years is expected continue to increase to 464 million in 2021 and finally to decline to 458 million in 2026 showing the youth bulge • Youth population (15-32 years) comprises 35 per cent of the urban population • Top 10 cities contribute to 80 per cent of growth in India. • More than 110 million youth, men and women in equal numbers, in the age group 15-32 migrate from their places of origin for a number of reasons. • Delhi, Gujarat, Maharashtra and Karnataka receive 64 per cent of the intra state migrant workers in the age group 15-32 years. Bihar and Uttar Pradesh account for 59 per cent of migrant workers. • The largest proportions of migrants who move in search of work move from agriculture to construction or trade and hotels or other services. • Migration for reasons of marriage accounts for over 70 per cent of all internal migration.

3. The Talent Challenge : Business as Usual (2008) Total Incremental Requirement: 347 Million Source: IMaCS analysis

4. The institutional framework for skill development has been created in the country Cabinet Committee on Skill Development National Skill Development Agency (NSDA) Government Initiatives Private sector initiatives • Government Initiatives • 23 Central Ministries • State Ministries • Mandate to skill 350 million • people by 2022 National Skill Development Corporation Target of skilling/upskilling 150 million people by 2022 by fostering private sector initiatives

5. NSDC – a unique model created with a well thought through underlying philosophy Key elements of NSDC’s underlying philosophy To encourage private sector to participate in skill development for 2 reasons: • Need to drive the quality of trained manpower • Need private sector participation to create capacity As private sector needs commercially attractive models, NSDC to provide “patient funding” to encourage private sector to enter this space NSDC’s mandate to extend to the development of the ecosystem for the fledgling skill development space 1 2 3 Certainty comes from the courage to follow uncertain paths

6. Investor Servicing NSDC to achieve mandate through three key pillars Create Fund Enable Proactively catalyze creation of large, quality vocational training institutions Reduce risk by providing patient capital Improve returns by providing viability gap funding • Support systems required for skill development • Sector skill councils • Quality Assurance • Information system • Train-the-trainer Create the vision and help define the path Demonstrate commitment to the purpose Create a viable ecosystem

7. Multiple initiatives being taken by NSDC to develop the skills ecosystem, 2013-14 (I) 3 4 1 2 Financing for vocational training National Qualification Framework Sector skill councils Knowledge Base • Vocational Loans introduced on pilot with Central Bank • Most PSUs now offering the loan product • Pilot in schools of Haryana and Bengal in process • Four SSCs are engaged in this Pilot • 26 SSCs approved by NSDC • Slow but sure interest by industry • District wise skill gap studies completed for 14 states • Updation of sector skill gap studies to be completed by March 2014 Identify Green skills Identify Green skills Identify Green skills

8. Multiple initiatives being taken by NSDC to develop the skills ecosystem , 2013-14 – (II) 7 8 5 6 Media Campaign International Partnerships World skills competition Business Plan competition • Work on- going on a media campaign to make skills aspirational • Multiple international organizations being engaged with to leverage existing skills and knowledge base • UKIERI • ILO • AIEC • UKCES • EU • DFID • NSDC acted as nodal agency for the World Skills Competition hosted in London • India won 4 medallions at WSC 2013 • “Power to Empower” – India’s first Skills enterprise competition organised by NSDC and CII jointly • 3 year of the competition underway Identify Green skills Introduce Green

9. NSDC Funded Skill Ventures/Entrepreneurs : Green Partners Training providers In the education business In unrelated businesses Total Ten Year projections of 70.22 Million Large established corporates Start ups

10. Green Jobs for Green Cities • What constitutes a Green Job? • Identify Green Jobs across different Sectors • Integration with our Sector Skill Councils and creation of Job Roles • For example, Construction, Agriculture, Electronics and other Sector Skill Councils supported by NSDC and Industry Associations • Importance of Green Jobs to the Economy & Environment • Link to global commitments on Environment • Quantifying Green Jobs • Demand for Green Jobs in the next 10 Years – Special Skill Gap Analysis • Standards and Quality – National Occupation Standards • Partnerships with European and other countries that have advanced codes on energy efficiency, supply chain, etc., to develop NOS for Job Roles • Capacity Creation of Skilled Manpower for Green Jobs – Training Partners • Develop capacity to provide industry green collared workers, technicians, managers, etc. • International Collaborations for Technical Assistance – NSDC Partnerships • Convergence with Urban Local Bodies (ULB) • Working with Min of Urban Development on issues around sanitation, waste management, etc. • Green jobs are decent jobs that:  • Reduce consumption of energy and raw materials • Limit greenhouse gas emissions • Minimize waste and pollution • Protect and restore ecosystems • Source: ILO

11. 26 SSCs approved - Sector based integrators for Skilling

12. 10 Level Architecture of NSQF

13. 367 Job Roles now have Industry Defined Standards – 136 are NVEQF/ NSQF Level 5 + Across 16 Industry Sectors • Agriculture • BFSI • Capital Goods • Construction • Electronics • Leather • Plumbing • Aviation • Food Processing • Life Sciences • Logistics • Mining • Power • Steel • Automotive • Gems & Jewellery • Healthcare • IT/ITES • Media • Retail • Rubber • Security • Telecom 7 7 9 Total No. of QPs available across all sectors : 367 Total No. of NOSs available across all sectors: 2,141 Total No. of QPs Level 5 + across all sectors : 136 Maximum NOS in one QP - 11

14. The Skills Challenge : Traditional to Green • Housing • Water • Electricity • Transportation • Services • Agriculture • Manufacturing • Waste Management • Tourism, Music & Dance • LEED Rating • Recycling • Smart Grids • Integrated transportation • Connected services • Organic & Green Agri • Sustainability • Waste to Energy • Heritage & Culture

15. The Green Skills Challenge • Policy Makers • Administrators • Planners • Transport • Electricity • Water • Waste • Architects • Transport authorities • Industrial designers • Design and Production experts • Citizens • … • … • Plumbers, • Carpenters • Electricians • …… The Challenge is across the chain

16. Green Jobs for Green Cities • What constitutes a Green Job? • Identify Green Jobs across different Sectors • Integration with our Sector Skill Councils and creation of Job Roles • For example, Construction, Agriculture, Electronics and other Sector Skill Councils supported by NSDC and Industry Associations • Importance of Green Jobs to the Economy & Environment • Link to global commitments on Environment • Quantifying Green Jobs • Demand for Green Jobs in the next 10 Years – Special Skill Gap Analysis • Standards and Quality – National Occupation Standards • Partnerships with European and other countries that have advanced codes on energy efficiency, supply chain, etc., to develop NOS for Job Roles • Capacity Creation of Skilled Manpower for Green Jobs – Training Partners • Develop capacity to provide industry green collared workers, technicians, managers, etc. • International Collaborations for Technical Assistance – NSDC Partnerships • Convergence with Urban Local Bodies (ULB) • Working with Min of Urban Development on issues around sanitation, waste management, etc. • A person in an urban area has 93 per cent greater chance of acquiring training than in the rural areas. • A person with a high school degree has a 300 per cent chance of acquiring training than an illiterate person.

17. 26 Approved SSCs - Greening the Occupation Standards ?

18. National Skill Certification and Monetary Reward Scheme Launch Date: 16th August, 2013 Duration: 1 Year

19. STAR Scheme Objectives • Large scale industry involvement through Sector Skill Councils • Encourage standardization in the certification process and initiate a process of creating a registry of skills; and • Increase productivity of the existing workforce and align the training and certification to the needs of the country Standard Training • Boost employability and productivity of youth by incentivizing them for skill trainings • Develop nation-wide network of high quality training providers Assessment • Engage Assessment agencies to deliver one million skilled people to the nation • Reward candidates undergoing skill training by authorized institutions at an average monetary reward of ₹ 10,000 (Rupees Ten Thousand) per candidate. • Benefit 10 lakh youth at an approximate total cost of ₹ 1,000 Crores. Reward Introduce Green through the SSCs

20. Certificate under STAR Scheme

21. STEP-UP Targets under National Urban Livelihoods Mission Target (Nos.) Name of State Source: As per STEP-UP Targets under NULM

22. NSDC Integration with National Urban Livelihoods Mission • NULM has asked SULM/ULBs to refer to NSDC Skill Gap Studies before proceeding with further local studies. Allocation made under A&O Expenses. • Strong acceptance of Sector Skill Councils and emphasis on NOS-compliant training on job roles. Mentioned in the Guidelines document. • Identify more job roles with local significance and bring it to the notice of NSDC to be included in SSCs. Training Providers need to provide a list of programs to Mission Manager prior to starting programs. Document: NULM Revised Guidelines

23. Dual Flywheel Approach Collaborate to succeed Giant Flywheel Big Flywheel • Giant Flywheel = 7-10 Big Ideas • Tomorrow’s fine entrepreneurs • Including green-centric models • Can it take us beyond 100mn+? • Take existing models to scale • Today’s fine entrepreneurs • Mostly business as usual model • Will take us to 25mn+

24. GREEN JOBS and Sharing of experiences Sector Skill Councils Standards Assessment Certification Training institutions Trainers

25. NSDC Mission Snapshot Till Date Till Date Approved Funded Active Training Partners Centres Operational States/UTs Covered 26/3 1,974 87 59 52 Courses Rolled Districts Covered 367 704 23 12 12 Sector Skill Councils TOTAL TRAINED TOTAL PLACED Other Parameters Male: Female Ratio 1.4:1 Trainings Under Progress 92,136 25 Revenue generated till Jun 2013 INR Cr 209.04 Sectors Covered

26. Geographical Coverage of NSDC Partner Centers

27. Sector Skill Councils: National Occupation Standards

28. Hon’ble FM launching website Hon’ble FM launching NOS with SSCs Udaan trainees with Minister WorldSkills Medallion Winners

29. Scheme website – www.nscsindia.org • Scheme website launched by FM on Aug 16th 2013 to provide information on – • Scheme details, progress trackers, news & updates; details of participating SSCs, Training Partners, Assessment agencies, Courses (QPs,NOS) and Call Centre details

30. STAR Scheme Performance

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32. NSDC Partners Coverage in Andhra Pradesh

33. STAR Scheme in Andhra Pradesh

34. Potential for Green Collar Jobs • Bicycle repair and bike delivery services • Car and truck mechanic jobs, production jobs, and gas-station jobs related to biodiesel • Energy retrofits to increase energy efficiency and conservation • Green building • Green waste composting on a large scale • Hauling and reuse of construction materials and debris (C&D) • Hazardous materials clean-up • Landscaping • Manufacturing jobs related to large scale production of appropriate technologies (i.e. solar panels, bike cargo systems, green waste bins, etc.) • Materials reuse • Non-toxic household cleaning in residential and commercial buildings • Parks and open space expansion and maintenance • Printing with non-toxic inks and dyes • Public transit jobs related to driving, maintenance, and repair • Recycling and reuse • Small businesses producing products from recycled materials • Solar installation • Tree cutting and pruning • Peri-urban and urban agriculture • Water retrofits to increase water efficiency and conservation • Whole home performance, including attic insulation, weatherization, etc. Source: http://www.urbanhabitat.org/node/528

35. Mr Dilip Chenoy MD/CEO, NSDC dilip.chenoy@nsdcindia.org

36. Annexure 1: NSDC Partners in Andhra Pradesh

37. Annexure 1: NSDC Partners in Andhra Pradesh

38. Annexure 1: NSDC Partners in Andhra Pradesh

39. 5-Step Methodology for ONE MILLION STARS • 1 million award numbers distributed between SSCs • SSCs have distributed targets to TPs • Quarter-wise targets to be reviewed based on performance of SSC/TP • Assessment Process Guidelines (Criteria, Question Banks, Certification of Assessors) • Surprise checks on Assessment process (field visits) 1 5 • Increase Training Partner affiliations by reaching out to Government and Private TPs • Increase pool of Assessors 2 TARGET ONE MILLION STARS • Poster Campaigns through B2B channels • Outbound calls through Call Center to generate leads • Social Media promotion • SBI to open bank accounts for trainees, facilitate DBT • CSC for prioritized Aadhaar enrolments • Call Center as platform to provide customized information 4 3

40. Our Web Links NSDC Website: www.nsdcindia.org Skill Gap Reports: http://nsdcindia.org/knowledge-bank/index.aspx List of SSCs: http://nsdcindia.org/sector-skill-council.aspx List of National Occupation Standards: http://nsdcindia.org/national-occupational-standards.aspx List of NSDC Training Partners: http://nsdcindia.org/our-success-stories/index.aspx NSDC Udaan (J&K): http://www.nsdcudaan.com/ NSDC STAR Scheme: http://www.nscsindia.org/ World Skills Competition: http://nsdcindia.org/pdf/worldskills.pdf Innovation for Skills Compendium: http://nsdcindia.org/pdf/innovations-compendium.pdf