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Soweto Line Presentation Reaching 325,652 commuters daily!

Soweto Line Presentation Reaching 325,652 commuters daily!. Station demographics. A variation of LSM 4 to 8 Most are homeowners Very family orientated Respond well to inspirational advertising There is a strong male bias with an average age of 33.

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Soweto Line Presentation Reaching 325,652 commuters daily!

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  1. Soweto Line PresentationReaching 325,652 commuters daily!

  2. Station demographics • A variation of LSM 4 to 8 • Most are homeowners • Very family orientated • Respond well to inspirational advertising • There is a strong male bias with an average age of 33. • Commuters are comparatively well educated which explains their relatively high household income.(See graphs per AMPS)

  3. Naledi – 29,406 ticket sales daily Location : Main entrance to the station by commuters viewable from entrance Daily ticket sales : 29 406 Medium : Billboard Size : 4 x 2m Monthly Rental : R950.00 Reference : otwSG01

  4. Naledi – 29,406 ticket sales daily Location : Circular board (360degree) viewable by commuters both entering and exiting the station Daily ticket sales : 29 406 Medium : Billboard Size : 1 x 8m Monthly Rental : R1,200.00 Reference : otwSG02

  5. Naledi – 29,406 ticket sales daily Location : South side entrance and exit to and from the platforms Daily ticket sales : 29 406 Medium : Billboard Size : 4 x 2m Monthly Rental : R 950.00Reference : otwSG03

  6. Dunswart – 36,819 daily ticket sales Location : Entrance to platforms Daily ticket sales : 36,819 Medium : Billboard Size : 10 x 2m Monthly Rental : R1,850.00Reference : otwSG04

  7. Dunswart – 36,819 daily ticket sales Location : Exit from platforms to taxi rank Daily ticket sales : 36,819 Medium : Billboard Size : 14 x 2m Monthly Rental : R1,850.00Reference : otwSG05

  8. Germiston – 138,613 daily ticket sales Location : Main entrance after turnstiles Daily ticket sales : 138,613 Medium : Billboard Size : 10 x 3m Monthly Rental : R2,200.00 Reference : otwSG06

  9. Kliptown – 19,930 daily ticket sales Location : Entrance to station Daily ticket sales : 19,930 Medium : Billboard Size : 6 x 3m Monthly Rental : R 3,500.00 Reference : otwSG07

  10. Kliptown – 19,930 daily ticket sales Location : Entrance & exit to station – circular board viewed by commuters exiting and entering the station. Daily ticket sales : 19,930 Medium : Billboard Size : 8 x 1m Monthly Rental : R1,200.00 Reference : otwSG08

  11. Kliptown – 19,930 daily ticket sales Location : Main exit from platforms Daily ticket sales : 19,930 Medium : Billboard Size : 6 x 3m Monthly Rental : R1,900.00 Reference : otwSG09

  12. Merafe – 19,938 daily ticket sales Location : Entrance to station – circular board viewed by commuters exiting and entering the station. Daily ticket sales : 19,938 Medium : Billboard Size : 8 x 1m Monthly Rental : R1,200.00 Reference : otwSG10

  13. New Canada – 51,016 daily ticket sales Location : Main entrance to station Daily ticket sales : 51,016 Medium : Billboard Size : 5 x 2m Monthly Rental : R1,300.00 Reference : otwSG11

  14. Summary of sites Station Ticket sales Medium Cost per month Size Reference Naledi 29,406 Billboard R 950.00 4 x 2m otwSG01 Naledi 29,406 Billboard R 1,200.00 1 x 8m otwSG02 Naledi 29,406 Billboard R 950.00 4 x 2m otwSG03 Dunswart 36,819 Billboard R 1,850.00 10 x 2m otwSG04 Dunswart 36,819 Billboard R 1,850.00 14 x 2m otwSG05 Germiston 138,613 Billboard R 2,200.00 10 x 3m otwSG06 Kliptown 19,930 Billboard R 3,500.00 6 x 3m otwSG07 Kliptown 29,930 Billboard R 1,900.00 8 x 1m otwSG08 Kliptown 29,930 Billboard R 1,200.00 6 x 1m otwSG09 Merafe 19,938 Billboard R 950.00 8 x 1m otwSG10 New Canada 51,016 Billboard R 1,300.00 5 x 2m otwSG11 Total campaign cost per month: R 17,850.00 Prices indicated above exclude production. All prices exclude VAT

  15. Contact • Tel: 011 786 3330 • Fax: 011 786 3319 • Web: www.offthewall.co.za • E-mail: denise@offthewall.co.za

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