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Daniel Assouline Montreal suggests keeping your transactions transparent, explaining all fees before checkout begins, and ensuring the best security. Also, you would need to bow to customer convenience and not prolong the checkout process.
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Daniel Assouline Montreal Offers Tips On Better Checkout Process
The last stage of your marketing effort is the checkout. This is where people will pay for the products they have bought from you. You might feel that you have brought things to a successful conclusion and can sit back and relax. Only you find out later that the customers who almost bought your product left at the checkout stage. Abandoned shopping carts are a common problem. However, this is one aspect that many businesses do not focus on. Thus, they end up losing many customers. If you want more people to buy your products particularly when they have already shown an initial interest in paying for it, you need to look for ways to encourage them to complete the process. Daniel AssoulineMontreal has plenty of tips for people who are frustrated by the numbers of customers leaving their site empty-handed.
Integrate your payment gateway If you are using third party payment processing solutions, it is important that their application be a part of your site. Customers do not like being sent to another site to complete payments. It also makes your site look suspicious. People are very aware of the ways their information can be misused. As such, they balk at the thought of giving up their details to an unknown site.
Not explaining the charges Many websites pass on transaction charges to the customers. What is more, they do not explain anything about these charges to customers. Some customers find this suspicious. This is why hidden charges can be detrimental to your business and you need to take all steps to ensure you don’t add any fees to the customer’s invoice during checkout.
Security Many people are afraid of how their information will be used. They will be leaving you with their credit card information, contact details, and other information. The first thing would be to tell them that your information is safe and won’t be sold to third parties. You would need to disclose to them how their information is likely to be used. Also, you need to add security measures that will make your site resistant to attacks and information stealing. This could mean encryption, security certifications, and other measures.
Forms People dislike having to fill in huge forms. If you ask them a lot of questions before checkout they will likely leave without buying the product. It is best to keep the forms as small as possible. You would need to ask only for the necessary details such as contact information, shipping address, credit card number, and so on. You can ask the rest of your questions such as how they heard about your site, feedback, and so on, through a separate, optional survey later.
Daniel Assouline Montreal suggests keeping your transactions transparent, explaining all fees before checkout begins, and ensuring the best security. Also, you would need to bow to customer convenience and not prolong the checkout process. ThankYou