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WELCOME!

WELCOME!. Don’t make me think Steve Krug. By George Tibil. Don’t make me think!!. Website should be: Self-evident: a page should be as simple as possible OR Self-explanatory: if the subject you have is more complicated make sure you make the webpage self-explanatory . NO. YES. VS.

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WELCOME!

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  1. WELCOME! Don’t make me think Steve Krug By George Tibil

  2. Don’t make me think!! • Website should be: • Self-evident: a page should be as simple as possible • OR • Self-explanatory: if the subject you have is more complicated make sure you make the webpage self-explanatory NO YES VS.

  3. How we really use the web • We don’t read > we SCAN pages • We look for key words : FREE, SALE, SEX, etc • We don’t make the best choice, we make the very first OPTIMAL choice

  4. MAKE IT CLEAR • Create a clear visual hierarchy • MOST IMPORTANT > IMPORTANT > UNRELATED • Create visual hierarchies: newspaper example • Use conventions • First paragraph: usually give the resume of the paper • Make it obvious what’s clickable

  5. NO POINTLESS WORDS • Get rid of any extra words because: • Reduce the noise level of the page • Makes the useful words more important • Makes the page shorter • Happy talk: • Delete it all! • NO INSTRUCTIONS

  6. Clickable and Easy HOME button • Give straight directions on where you can find the information you need • Have a HOME button so you can always go back • Easy to click Easy to click

  7. The 4 W’s • Home page should Answer the 4 questions: • What is this? • What do they have here? • What can I do here? • Why should I be here and not somewhere else?

  8. Tagline’s importance • Use a tagline > clear and informative

  9. Contact Information • E-mail: georgeti@buffalo.edu • Cell Phone: 716-909-2334 • Address: 80 Meyer Rd., Ap. 1, Amherst, NY • Homepage: http://www.buffalo.edu/~georgeti

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