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I bet you won’t believe it when I say, an average person searches on thirty-eight websites before booking his flight, and this data is based on the click-stream data points which also states that he starts researching 45 days before the actual booking date. But this true! Despite the advancement of technology, yet people find it difficult to get the perfect travel partner with ease. But have you ever thought why? What is the issue? Let us discuss it now. According to a report of 2012, eight-seven percent of people used the web to book their flights. Yes, in 2012, almost seven years back. Can you just imagine the power of the internet today, if it was this much high back then? Yet the online experience of most of the travelers is not so good. Reason? The online procedures provided by so-called ‘modern airlines’ are still set in the 90s. And the travel agencies are enjoying their bit. As a part of a survey, we reviewed almost all the prominent websites and evaluated them on the basis of their design, interaction design, informational architecture, and visual design. The results were worse than expected. If the airlines didn’t come forward with a better plan to design their portals, then the situations would worsen for them as the other Online Travel Agencies (OTAs) or Airlines Reservation Portal will enjoy their part of profits.
Some experts from the industry launched an experiment with the name of ‘What If?’, which largely focuses on the imaginable situations and how can they change today’s scenario if brought into existence.
What If Airlines Never Underestimated Digital User Experience? What if today’s modern airlines valued our digital experience? Basically, digital user experience refers to a feeling of satisfaction and comfort that a user had after experiencing your digital environment. In simple words, Digital User Experience is just like how was your experience on any website? Was it good, best or could be better, or just worse? This experience is directly proportional to the services and compatibility provided by the website. In regards to airlines, imagine, what would an actually engaging airline website look like?
· Utility Think of something as easier as a simple search function that can work flexibly according to your specific requirements. · Presentation What if the basic form formats and boring static texts were replaced with interesting but simple and improvised toolsets? · Navigation Our modern airlines should take care of an icon-driven navigation option that would speak more in limited space. · Discovery After getting all the above in one website, we also expect a motivating experience to discover and explore infinite options.
What If Your Airline Portal Worked Like Travel Agents? Do you remember the days, when people used to go into a retail shop and ask them to take as much money as they want and plan a trip for us? gone are those days. But now we realize that that kind of helpful and authentic advisor is missing in today’s online space. Imagine an airline website that provided you an authentic option based on the particular information I gave? Like: ·A full-flourished map with a booking tool ·Special offers and discounts ·Engaging grids with encouraging deals Some tips for Modern Airlines: 1. Go Social Modern Airlines have wasted enough time being old school now it’s time to enhance their social elements and their user experience. Thus, gaining loyalty, and business.
2. Partnerships Even a kid knows, the hotel business is at its peak today. For a modern airline website to collaborate with the hotel market, it can be the best option. They can provide more authenticity to their booking experience. 3. Expansive Vision Can you think of the airline whose sit play a trusted and helpful advisor, including all kind of details and information regarding the trip at hand?
What If an Airline’s Site Magnified Their Label? So, it is simple. If a website caters to provide the best digital user experience, then it can directly affect the brand in a positive way obviously. Brand value is directly proportional to the experience faced by the users. And ascending brand value will automatically increase its goodwill. Some tips for a better experience: 1. Intelligence It’s pretty easy to detect your user’s location. So, why not offer them information on the same basis and save time? 2. Awareness Promotions happen! Let’s try to offer the best price range in real-time, which will be according to the user’s preferences and location. 3. Suggestive It’s a human tendency. Everyone will open your portal with an intention. So, while they are searching for what they want we could just encourage them to discover by suggesting some authentic options they might be unaware of.
What If Utility was Punctual and Beautiful? Think of something that third-party travel websites have but you don’t? The third-party sites travel information feeds on the basis of real-time. And for the modern airlines to take this step had to really push themselves really hard and set a target of beautiful and decent utility. The third-party portals offer a punctual response and provide access to the relevant information timely. This is the thing that a traveler wishes for! 1. Assistance on time! When a traveler’s flight delays threaten connections, they need valid and fast information. So, you need to be really fast and co-operating to provide clean and clear information to your traveler. 2. Interactive Interface Your site should reside valid and fast information on the basis of your traveler’s current route journey. Once he is the client in your system, you are his tenant.
What If the Booking Process Was More Pleasant? We know airlines and their booking process has come a long way. From the fax machines and paperwork to online booking space and web portals. But unfortunately, they forgot to upgrade with technology after that according to the customer and failed to progress further basic utility. Let’s do an analysis: Ø Round Trips Mostly, travelers book round trips. So, why not set round trips as the default option in addition to the origination data according to the customer’s real-time location. Ø Multi-Destined flights Users who are nomads may demonstrate the highest of the value possible to nay airline. Let’s give them a return gift and provide an intelligent as well as engaging experience for choosing multi-city routes. Ø Limitless Flexibility Have you ever imagined a kind of online travel space where you can click on one city say, Madrid and then drag it to Rome to check the flight times and weather conditions? It could feel amazing!
What If Airlines use Device-Friendly Design? In the era of modern techniques, it’s not only a wish but also a requirement as well as a user’s expectations that the site they choose should provide them a consistent experience no matter which device they use. Let’s push ourselves to provide them a smooth, consistent, and familiar experience on all the platforms. Ø Desktop The desktop is said to be the primary device for most of the travel booking and its process. And the site is primarily built for the best experience on the desktop Ø Tablet Tablet basically gives an experience close to the one of a desktop but it is touch-based. Ø Mobile Mobile is the fastest of them all. All the features and information should be provided on-the-go. This is a critical option to impress today’s travelers.
Thank You Original Source: https://medium.com/@priteshrajput1/ what-if-we-change-the-way-you- book-a-flight-e75405fe95dc +1 844 273 4508 info@airlinesreservation.org https://airlinesreservation.org
