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Made in India Magazine : SlidePack

Made in India is a first of its kind Australian multicultural magazine that talks about interesting stories that aim to bring our communities closer by means of print media. It is a full colour full gloss monthly feature that has the right mix of lifestyle, culture, community, views, travel and health related articles, all incorporated into a format to engage the reader.

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Made in India Magazine : SlidePack

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Presentation Transcript

  1. Background : Demographics and the Epiphany • Strategic Objectives • Why ‘Made In India Magazine’ stands out • Advertising • Win-Win-Win Partnership • Summary Overview

  2. Background : Demographics • 2011 Census • 295,362 Indian Population In Australia • 90,060 Indians in Australia are in Sydney; 95,388 Total in NSW • Indians are the 4th biggest immigrants after UK, NZ and China • 25-29 years and 30-34 is the most populated age group Sydney A mix of multicultural individuals including Business Professionals Business Owners Uni Students Tourists Salaried Employees

  3. Background : The Epiphany Why we NEED this NOW • Observation : Most ‘Indian-Australian’ magazines lie in local grocery stores • Interviewed people picking these magazines on what they liked • Answers were: • Good to line cupboards with the paper from these free magazines • Excellent monitor stands when 5-6 magazines are stacked on top • Special offers which are already gone by the time they call • Knowing about upcoming bollywood and other events • Our Multicultural community needs to connect through a fun, attractive and quality medium

  4. Made in India The philosophy • A platform to connect India and Australia on an unprecedented scale • Concocting the right mix of articles to target a multicultural audience • Comprehensive media coverage of multicultural events • Content development model that is robust, scalable and designed for consistency

  5. Value Preposition : Singularity Why MADE IN INDIA stands out • Our Focus is EXPLORE | CONNECT | ENTERTAIN with Premium Content Celebrating our multicultural diversity • Technical Specifications • Cover : 300gsm Gloss Laminate (Existing magazines are 110gsm) • Inside : 100gsm Gloss (Existing magazines are Newsprint)

  6. dilDOSTIyaari! MuDDa CultureSHOCK Jugaad Blog Footloose

  7. The Cosmic Wave International Babble BusinessToday Movers ‘n’ Shakers Miss India

  8. MatineeMagic DarooDesi Indyeah! MASAALA MUSICMonGers

  9. Value Preposition : Singularity Why MADE IN INDIA stands out Distribution Hand delivered at key locations in Melbourne CBD

  10. Value Preposition : Singularity Why MADE IN INDIA stands out Distribution Distributed at multicultural events

  11. Value Preposition : Singularity Why MADE IN INDIA stands out Distribution Targeted delivery to restaurants, cafes, hospitals and libraries

  12. Value Preposition : Singularity Why MADE IN INDIA stands out Distribution Postal Subscription promotions for residential and corporate readers

  13. Value Preposition : Singularity Why MADE IN INDIA stands out Online Presence • Online Magazine archives on ISSUU • Circulated online and social marketing through Facebook, G+

  14. Value Preposition : Singularity Why MADE IN INDIA stands out Website Features • Readers voice their opinions • Interactive contests • Customised Deals/Coupons • ROI calculation schemes • Embedded links of E-mag

  15. Advertising Sponsorships Value for Reader, Value for you, Value for us • 3 Ad options : Full page | 1/3rd Vertical | Half1/3rd • A strict Content to Ad ratio • Minimum 6 month contracts

  16. Summary : Made in India • Premium quality Full Gloss Print • Extensive distribution model • Premium original Content • Strict Content to Ad Ratio • 10,000 circulation • Online Presence to complete the loop

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