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Influence of Social Media on Multi-ethnic groups in SouthAfrica. Jaehyuk Lee. 203027205. Free Powerpoint Templates. Agenda. Research Problem Research Question Introduction Literature Review Methodology Results Findings Conclusion. Research problem.

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  1. Influence of Social Media on Multi-ethnic groups in SouthAfrica Jaehyuk Lee 203027205 Free Powerpoint Templates

  2. Agenda Research Problem Research Question Introduction Literature Review Methodology Results Findings Conclusion

  3. Research problem Lack of communication among multi-ethnic groups in South Africa is an ongoing problem.

  4. Research question How can social media improve communication between different ethnic groups in South Africa?

  5. Introduction • Internet use to help maintain relationships • Social communication is the main motivation • Change connectivity through network groups • Social media such as Facebook, Twitter and Mxit • Facilitate diversity through social media – improved relations between ethnic groups

  6. Literature Review • Key authors • Boyd d. m. • Gross E. F. • Hampon K. • Stanley Waterman

  7. Literature Review • Social media is • New paradigm for society and culture • Opens an online platform • Facebook • 800 million users • Social media is in the limelight • High propagation rate • Low communication costs

  8. Literature Review • Social media in South Africa • Core marketing at the World Cup • South African Airways, Bp, KFC, Cell C etc. • Over 6.8 million users • 72% of students access facebook once daily

  9. Literature Review • Historical background • Apartheid • Truth and Reconcilliation Commission(TRC) • Social Partition • “Partition is a subjective territorial tactic that affects systems of historical, political, and geographical difficulties. Hence, isolating politics, economics, history, or any other single perspective for analysis is likely to yield only limited insight, as they are not isolated in reality” (Waterman, 1989)

  10. Methodology • Survey • Cross sectional study • 60 respondents from CPUT • Data Analysis • How often do you use social media?

  11. Results Frequently: 31% -> 38% Often: 28% -> 40%

  12. Results How strong do you think the connection between multi-ethnic friends using social media is?

  13. Findings Social Capital It promotes cooperation and social transactions between people through norms, social assets and networks (builds trust) Can help collaboration and provides mutual benefits Online communication can supplement and substitute the usual standards of offline networking

  14. Findings • Types of social network in social media • Bridging • Weak tie between heterogeneous • Bonding • Strong tie between homogeneous • Latent ties • Generates new ties and strengthens weak ties

  15. Conclusion Healthy pro-social attitudes Social media is the key to developing South Africa’s social integration

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